Posts in category: Continuum

Continuum of customer service care factor

Continuum of customer service care factor

Disinterest: I don’t care about what you need. I’ll help you if I want to and when I am ready. Customers are an annoyance. Self Interest: How much money can I make off you? Customers exist to enable my success. They should be so lucky to have me serve them. Balance:...

Hiring designers for non-design roles; who dares, wins!

There’s a lot and lot of talk about innovation and design thinking being crucial to helping a business respond to rapid and dramatic change. Large businesses have engaged large design companies like Continuum and IDEO, design companies who have reinvented their...