Posts in category: context

Context (in an alt fact universe) is king

Context (in an alt fact universe) is king

Content is king – back when we could trust the content. In alternate facts universe, content is malleable. It can be spun and massaged to suit any agenda. If we want to read content correctly, we need to know the context. We can leverage empathy to understand...
Latte and context

Latte and context

In Australia, when we ask for a latte at a cafe, we always mean a caffe latte; and not a glass of milk. This is the context of the word “latte” in Australia. When I saw a pack of wafer biscuits labelled “latte” I unthinkingly assume they would be coffee flavoured....
Context-sensitive ads

Context-sensitive ads

I spotted these great ads inside an airbridge in Amsterdam’s Schiphol Airport. This ING “Everything You Need in Just One Photo” campaign struck me as a great example of designing to suit (and exploit) the context. People are usually queuing inside an airbridge waiting...

UI, UX, IA and gamification in context

Everything we use – including software applications, machinery/equipment, and processes/services – has a User Experience (UX) component. The user experience of a product or service is what the user feels, thinks and experiences in the course of interacting with this...

Three elements of a UX use-context

There are three aspects we need to consider when reviewing a use context. How the design addresses these elements will directly affect the user experience of the product or service. Physical The physical environment, the physical ability of the user, and the physical...
The embarassment of context un-aware design

The embarassment of context un-aware design

This is a very funny example of what can happen when designers work without sufficient awareness of the complete context of its use. Surely someone must have supplied some sort of measurements during the briefing stage? Surely the designers would have visited the...