Innovation Is…

  1. Business – Creation and exchange of real value. Meaningful work. Work to enable and enrich whole lives. Grassroots agility. Authenticity. Alignment with values.
  2. Design – Imagination. Curiosity. Understanding. Elucidation.
    Creation. Using design thinking as a critical and rigorous business problem-solving tool. Create possibilities.
  3. Reality – Embracing and leveraging real-world constraints.
    Usable and appropriate business outcomes. Dream, then make very real!
  4. Community – Making a difference. The spirit of abundance.
    Sharing and giving as a fundamentally rich, rewarding and creative experience.
  5. Collaboration – Connection with others. Wide-ranging dialogue and story-telling. Partnering on diverse, worthwhile and fun projects. Togetherness.
  6. Truth – Working and living truthfully to who you are. Bringing your whole self to your work. Talking your talk and walking your walk.
  7. People – Respect, openness and kindness. Engage with others’ passions and dreams. Enable others. Positive, empowering, respectful outcomes.

Written by Zern Liew for Eicolab. All rights reserved. This resource has been provided “as-is” and without warranty. Please use it at your own risk. Use is subject to these conditions. If you have found this useful, please send feedback to Check out my blog for more material.