Design Thinking

Creative Problem-Solving Framework

“Complacency with our traditional judgement based thinking methods is not enough. Our existing thinking habits are excellent just as the rear wheel of a motor car is excellent but not enough. We need to put far more emphasis on creative and design thinking. Judgement and analysis are not enough.” — Edward de Bono.

Design Thinking provides a structured process to approach problems systemically, creatively and rationally. My version of this approach is summarised by the diagram below.


Key characteristics of this framework:

  • User-centred: works from a strong foundation of understanding the people, the context and the problem.
  • Solution-based: focuses on generating a solution in the future, one that is based on a clear and shared understanding of the problem.
  • Strengths-based: works with the client’s strengths and abilities in determining what is “best.”
  • Left- and right-brain balanced: combines both blue-sky creative play and rational decision-making/analysis.

Written by Zern Liew for Eicolab. All rights reserved. This resource has been provided “as-is” and without warranty. Please use it at your own risk. Use is subject to these conditions. If you have found this useful, please send feedback to Check out my blog for more material.