Naming Approaches & Characteristics

Approaches

Here is a collection of potential approaches when coming up with a name for a business, service or product, in no particular order.

  • Compound words.
  • Compound partial words.
  • Combine words with numbers, numerals and symbols.
  • Combine syllables from different words.
  • Make up a word.
  • Spell a real word in a unique way.
  • Concatenate a real word or compound words.
  • Borrow words from other languages.

Characteristics

And here are some characteristics you may want to aim for.

  • Descriptive of your unique approach or value proposition.
  • Descriptive of some physical aspect of your offering.
  • Aspirational.
  • Emotive/emotionally suggestive.
  • Active – action words and verbs.
  • Instructive/command.
  • Onomatopoeic – a sound.
  • Tautological – repeat for emphasis.
  • An empty/neutral word.

Written by Zern Liew for Eicolab. All rights reserved. This resource has been provided “as-is” and without warranty. Please use it at your own risk. Use is subject to these conditions. If you have found this useful, please send feedback to zern@eicolab.com.au. Check out my blog for more material.