Naming Approaches & Characteristics


Here is a collection of potential approaches when coming up with a name for a business, service or product, in no particular order.

  • Compound words.
  • Compound partial words.
  • Combine words with numbers, numerals and symbols.
  • Combine syllables from different words.
  • Make up a word.
  • Spell a real word in a unique way.
  • Concatenate a real word or compound words.
  • Borrow words from other languages.


And here are some characteristics you may want to aim for.

  • Descriptive of your unique approach or value proposition.
  • Descriptive of some physical aspect of your offering.
  • Aspirational.
  • Emotive/emotionally suggestive.
  • Active – action words and verbs.
  • Instructive/command.
  • Onomatopoeic – a sound.
  • Tautological – repeat for emphasis.
  • An empty/neutral word.

Written by Zern Liew for Eicolab. All rights reserved. This resource has been provided “as-is” and without warranty. Please use it at your own risk. Use is subject to these conditions. If you have found this useful, please send feedback to Check out my blog for more material.