Naming Approaches & Characteristics

Approaches

Here is a collection of potential approaches when coming up with a name for a business, service or product, in no particular order.

• Compound words.
• Compound partial words.
• Combine words with numbers, numerals and symbols.
• Combine syllables from different words.
• Make up a word.
• Spell a real word in a unique way.
• Concatenate a real word or compound words.
• Borrow words from other languages.

Characteristics

And here are some characteristics you may want to aim for.

• Descriptive of your unique approach or value proposition.
• Descriptive of some physical aspect of your offering.
• Aspirational.
• Emotive/emotionally suggestive.
• Active – action words and verbs.
• Instructive/command.
• Onomatopoeic – a sound.
• Tautological – repeat for emphasis.
• An empty/neutral word.

Written by Zern Liew for Eicolab. All rights reserved. This resource has been provided “as-is” and without warranty. Please use it at your own risk. Use is subject to these conditions. If you have found this useful, please send feedback to zern@eicolab.com.au. Check out my blog for more material.