I work with the passion, creativity and industry expertise of each client to help them meet business challenges effectively. My work delivers a range of outcomes including ideas, business process improvements, mentoring, brand development, communications strategies and web applications.

I bring a unique combination of design thinking, empathy, systems thinking and logical thinking to my projects.

I have over ten years experience as a multidisciplinary designer, information architect, business concept innovator, business process engineer, business analyst, communications strategist, creative problem-solver, e-media producer and web software developer.

I distil clarity from complexity, and help my clients find authentic and innovative solutions to their business challenges.

I have contributed to the success of many great clients, including: AMP, Australian Chamber Orchestra, Australian Institute of Company Directors, Australian Major Performing Arts Group, Citibank Seoul, Commonwealth Department of Finance and Administration, Fender Australia, IBM Australia, Institute of Chartered Accountants in Australia, Liverpool City Council, Merck Sharpe & Dohme, MLC, National Gallery of Australia, News Limited, Opera Australia, SingTel, and the Sydney 2000 Olympic Games.

I take a long-term, big-picture, and ethical approach to my work.

I am passionate about bringing humanity and authenticity to the practice of business. I believe these to be essential to the long term prosperity of any business. My work aims to build a better world through the transformation of business practice as we know it, one business at a time.

As part of my business practice, I commit a percentage of my annual productive hours to pro-bono work for community organisations.

My first book is Cubicle Commando: Intrapreneurs, Innovation and Corporate Realities (ISBN 0-9775519-0-3) You can find out more and buy a copy at: http://eicolab.com.au/shop/cc08/

Zern Liew
October 2008, Singapore.