I am a thinking designer and
business innovation facilitator.

I work with the passion, creativity and industry expertise of each client to help them meet business challenges effectively. My work delivers a range of outcomes including brainstorming sessions, business process improvements, brand designs, and websites.
I bring a unique combination of design thinking, empathy, systems thinking and logical thinking to all my projects.

I have over ten years experience as a multidisciplinary designer, information architect, business concept innovator, business process architect, creative problem-solver, e-media producer and web software developer.

I bring clarity to chaotic situations, and help my clients identify innovation solutions to their business challenges.

I have worked on projects with a wide range of clients in different sectors, including: AMP, Australian Chamber Orchestra, Australian Institute of Company Directors, Australian Major Performing Arts Group, Citibank Seoul, Commonwealth Department of Finance and Administration, Fender Australia, IBM Australia, Institute of Chartered Accountants in Australia, Liverpool City Council, Merck Sharpe & Dohme, MLC, National Gallery of Australia, News Limited, Opera Australia, SingTel, and the Sydney 2000 Olympic Games.

I take a long-term, big-picture, and ethical approach to my work.

I am passionate about bringing humanity and authenticity to the practice of business. I believe these to be essential to the long term survival of any business. My work aims to build a better world through the transformation of business practice as we know it, one business at a time.

As part of my business practice, I commit a percentage of my annual productive hours to pro-bono work for community organisations. I also speak to high school students and business people and write articles for entrepreneurs on sites like FlyingSolo.com.au. I have been written about in the Sydney Morning Herald, GoodCompany and MyBusiness magazine.

My first book is Cubicle Commando: Intrapreneurs, Innovation and Corporate Realities (ISBN 0-9775519-0-3) You can find out more and buy a copy at: http://eicolab.com.au/shop/cc08/

Zern Liew
July 2008, Singapore.