In the age of Brand You, is it possible to be too well marketed?
At some point in the pursuit of marketing perfection, we risk crossing the line into in-authenticity.
We see it in many personality-driven businesses. When everything is so perfectly and slickly done that our BS-meters are triggered. A friend of mine describes the websites of these over-marketed entities as “pyramid-schemy.”
Good marketing must still be authentic and real. Authenticity means imperfections, the occasional mistakes and missteps.
If you have never stumbled, or fell, or failed; if you always have the perfect justification for everything; and when everything less-than-optimal is someone else’s fault… you are not being authentic.
No one is perfect except the perfectly-marketed; and those are fake.
Fingers crossed via Shutterstock.