You can choose to build a beautiful business.
I can help you achieve that by delivering these cross-domain outcomes:
Strategic |
Operations |
Communications |
Web |
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A beautiful business has … Clear, considered and engaging vision, strategy and goals. |
A beautiful business runs on … Purposeful, organised, calm, and empowered work. |
A beautiful business engages through … Clear, appropriate and authentic conversations. |
A beautiful business uses … Simple, useful and appropriate tools. |
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Strategy and vision development and clarification Brainstorming and ideas generation Brand essence development and clarification Brand and actions alignment – authenticity Business concept development and refinement Problem clarification and solution development |
Business processes improvement Requirements gathering and analysis for process improvement Process and system documentation People development Mentoring |
Graphic, brand and communication design direction Requirements gathering and analysis for design and communications Information architecture Message planning Tagline development Writing and writing direction |
Web application solutions architecture Requirements gathering and analysis for web application/website development Web application / website design and development direction |
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Every outcome I deliver is always in context of the bigger picture of your whole business.
The high-level intrinsic benefits for your business are Innovation and Authenticity.
Innovation is being uniquely you.
INNOVATION = YOUR UNIQUENESS + YOUR INDUSTRY KNOWLEDGE + YOUR CREATIVITY + YOUR DRIVE TO EXCEL
Innovation means consciously creating and recreating the future of your business.
It is going against convention, trying something new, doing the “what if” and the “why not”. It is about doing what you do in way that is truly unique to who you are.
It is not about inventing the best mousetrap, following your competitors or producing grandiose PR.
Authenticity is being real.
AUTHENTICITY = WHO YOU ARE + WHAT YOU BELIEVE IN + WHAT YOU SAY + HOW YOU ACT
Authenticity means integrating your business personality into a consistent whole.
People want authenticity. Authenticity attracts the right people (customers, employees and suppliers), and keeps them around.
Authenticity requires integrity – your operations must be aligned with your brand promises, so you do as you say.
Innovation+ Authenticity = Beautiful Business
Can one person really deliver such a variety of outcomes?
I have been doing it for over 10 years.
Visionary universities are starting to train people to do exactly what I do, by providing integrated training in business, design and the soft skills of listening and empathy … just like what I have been doing with my own training.
- See this BusinessWeek article about the IIT Institute of Design in Chicago, the largest graduate school of design in the US, where “graduates of ID know how to design business processes as well as products and services.”
- The University of Toronto’s Rotman School of Management’s designworks programme partners with design consultancies like Continuum to infuse business students with design thinking so as to enable innovation.
- Open Universities Australia, in conjunction with RMIT University, offers a Masters in Design programme with business-oriented units such as Innovation and Entrepreneurship.
- An MFA (Masters of Fine Arts) is the new MBA? on IDblog. “Businesses have come to realize that the only way to differentiate their offerings is to make them beautiful and emotionally compelling — which explains why an arts degree is now a hot credential in management.”
- The Interactive Telecommunications Program (ITP) at TISCH.