News Limited needed a CD-ROM to promote the launch of the online version of their newspaper The Australian.

Using rich media appropriately without coming across as “doing it because we can” is always an interesting challenge. The Australian has a strong brand reputation to maintain and the design of this CD-ROM needed to support and reinforce that.

I worked with the application developer and animation artist to deliver a product designed to suit the client’s need exactly. Turnaround was quick too because we thought through the process carefully.