I worked with AMPAG to clarify their driving cause, their core reason for being, and translated this into a strategy for communicating this through the website.

What better organisation to use cause-based emotive communications than one which advocates for the arts in Australia?!

Working with a copywriting and PR agency, we refocused the communication intent of the website to better target the appropriate constituents. This project also helped AMPAG stand out clearly from other arts advocacy bodies.

In addition to the consulting work, I also designed the website.