Business: the almighty change agent
Business is the most powerful force of change today.
Business decisions affect how we use resources, our self esteem, and how we perceive the world around us. Business decisions even affect politics and public policy.
Given this power, it is frightening when you consider how business has come to be dominated by uncreative, short-term, fearful, and compartmentalised thinking. Greed, irresponsibility and empty promises do not make for long term sustainability.
As your competitors are busy doing the same things to make more money as quickly as possible (and pissing off customers in the process) the opportunity arises for your business to truly shine. Your ability to leverage the potential of ideas and to connect with the human spirit, are the keys to your long term success.
- Your business is already a change agent. You can choose to actively participate in shaping the world. When your business sets out to consciously do good things (especially in your day-to-day business practice); you become more real to customers; you stand out!
- Your business can quickly respond to changes by consciously leveraging the creativity of your people. You can draw out this creativity by designing your business to respect and engage your people.
- Your business can choose to act with integrity. Your authenticity will build genuine relationships with customers; especially when so many businesses are still busy parroting the tired hollow clichés.
Remember, someone else can always make a better thing cheaper.
