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	<title>eicolab</title>
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	<link>http://eicolab.com.au</link>
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		<title>Whole-heartedly; or go home</title>
		<link>http://eicolab.com.au/2013/05/22/whole-heartedly-or-go-home/</link>
		<comments>http://eicolab.com.au/2013/05/22/whole-heartedly-or-go-home/#comments</comments>
		<pubDate>Tue, 21 May 2013 22:04:35 +0000</pubDate>
		<dc:creator>Zern</dc:creator>
				<category><![CDATA[Authenticity]]></category>
		<category><![CDATA[Business Practice]]></category>
		<category><![CDATA[Craftsmanship]]></category>
		<category><![CDATA[Work/Life]]></category>

		<guid isPermaLink="false">http://eicolab.com.au/?p=8831</guid>
		<description><![CDATA[Someone once said to me once (with a fair amount of contempt): Why do you bother to try and bring your whole self to work? Why do you need to care about the project&#8217;s purpose, the organisation&#8217;s values, or how well the business&#8217; ethics line up with your own? All you have to do is [...]<div class="crp_related"><p class="fineprint" style="margin:-12px 0 2px 0"> POSSIBLY RELATED POSTS</p><ul><li><a href="http://eicolab.com.au/2010/08/28/on-success-in-life-and-work/"     class="crp_title">On success in life and work</a></li><li><a href="http://eicolab.com.au/2011/01/24/building-a-career-vs-building-a-life/"     class="crp_title">Building a career vs building a life</a></li><li><a href="http://eicolab.com.au/2011/03/09/what-cultures-value/"     class="crp_title">What cultures value</a></li><li><a href="http://eicolab.com.au/2010/10/06/what-makes-work-work/"     class="crp_title">What makes work, work?</a></li><li><a href="http://eicolab.com.au/2010/11/06/taking-a-sabbatical/"     class="crp_title">Taking a sabbatical</a></li></ul></div>]]></description>
				<content:encoded><![CDATA[<p><img src="http://eicolab.com.au/wp-content/uploads/2013/05/wholehearted-or-go.gif" alt="wholehearted-or-go" /></p>
<p>Someone once said to me once (with a fair amount of contempt): Why do you bother to try and bring your whole self to work? Why do you need to care about the project&#8217;s purpose, the organisation&#8217;s values, or how well the business&#8217; ethics line up with your own? All you have to do is turn up, shut up, and do the work!</p>
<p>I stopped working with that person very quickly after that.</p>
<p>Surely the more we realise that we have but one life, the more we would want to live it as wholly, and as presently, as possible? And since work takes up so much of our waking hours, why wouldn’t we choose to be as fully ourselves as is possible there as well?</p>
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		</item>
		<item>
		<title>John Cleese on being creative</title>
		<link>http://eicolab.com.au/2013/05/20/john-cleese-on-being-creative/</link>
		<comments>http://eicolab.com.au/2013/05/20/john-cleese-on-being-creative/#comments</comments>
		<pubDate>Sun, 19 May 2013 22:56:34 +0000</pubDate>
		<dc:creator>Zern</dc:creator>
				<category><![CDATA[Funny]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Personal Growth]]></category>

		<guid isPermaLink="false">http://eicolab.com.au/?p=8824</guid>
		<description><![CDATA[Invest the time and watch/listen to this video. Here are the key points that called out to me. I have put everything in a block quote because I&#8217;m not sure how much of the following was ad verbatim or paraphrased. People function in two modes: open and closed. Creativity is not possible in the closed [...]<div class="crp_related"><p class="fineprint" style="margin:-12px 0 2px 0"> POSSIBLY RELATED POSTS</p><ul><li><a href="http://eicolab.com.au/2012/02/06/on-self-esteem-and-being-open-minded/"     class="crp_title">On self esteem and being open-minded</a></li><li><a href="http://eicolab.com.au/resources/innovation/obstacles-to-generating-good-ideas/"     class="crp_title">Obstacles to Generating Good Ideas</a></li><li><a href="http://eicolab.com.au/2010/08/22/disabling-the-insert-key/"     class="crp_title">Disabling the Insert key</a></li><li><a href="http://eicolab.com.au/resources/innovation/learning-to-play-again/"     class="crp_title">Learning to Play Again</a></li><li><a href="http://eicolab.com.au/2012/10/03/integrate-play-timeinto-your-everyday/"     class="crp_title">Integrate play-time into your everyday</a></li></ul></div>]]></description>
				<content:encoded><![CDATA[<p>Invest the time and watch/listen to this <a href="http://vimeo.com/18913413" target="_blank">video</a>.  </p>
<p>Here are the key points that called out to me. </p>
<p>I have put everything in a block quote because I&#8217;m not sure how much of the following was ad verbatim or paraphrased.</p>
<blockquote><p>
People function in two modes: open and closed. Creativity is not possible in the closed mode.  </p>
<p><br/><br />
Close mode: </p>
<ul>
<li>We are in this most of the time. </li>
<li>Lots to be done. Get on with it; get through it.</li>
<li>Active; possibly slightly anxious. Impatient. </li>
<li>Little [creative] tension.</li>
<li>Purposeful [focused on reaching specific goals]. Tunnel vision.</li>
<li>Stressed and a bit manic.</li>
</ul>
<p><br/><br />
Open mode: </p>
<ul>
<li>Relaxed.</li>
<li>Expansive. More encompassing. Wider picture views.</li>
<li>Less purposeful.</li>
<li>More contemplative.</li>
<li>More inclined to humour.</li>
<li>More playful. Make absurd connections.</li>
<li>Curiosity for its own sake.</li>
</ul>
<p><br/><br />
To be most effective we need to [be able to comfortably] switch back and forth between these two modes. </p>
<p><br/><br />
Conditions that are more likely to induce the open mode:</p>
<ul>
<li>Secludedness &#8211; Separateness from everyday life for a specific time and in a place.</li>
<li>Space &#8211; Not to be under pressure; seal yourself off in a quiet undisturbed place.</li>
<li>Time &#8211; create space for a specific time. An oasis with boundaries of space and time.</li>
<li>Time &#8211; Play with a problem longer, to tolerate the discomfort/anxiety when we have not solved a problem. Don&#8217;t make snap decisions. Set a deadline for a decision and don&#8217;t make a decision until then. Trust the process.</li>
<li>Confidence &#8211; Fear of making a mistake is detrimental to creativity. Play means being open to anything that may happen. &#8220;You can&#8217;t be spontaneous within reason&#8221; Alan Weiss? When being creative, there is no wrong or mistakes.</li>
<li>Humour &#8211; Gets us from closed to open mode. Laughter = relaxation. Serious vs solemn; seriousness should not preclude humour. What is solemnity for? What is the point of it? Giggle all you want!</li>
</ul>
<p><br/><br />
Find people you like and trust to play with. If just one person in the group makes you feel defensive, that is a sign of danger.</p>
<p>An intermediate state between open and close is impossible. </p>
</blockquote>
<p>Thanks to Tammy Davenport for sharing this link.</p>
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		</item>
		<item>
		<title>Bark</title>
		<link>http://eicolab.com.au/2013/05/17/bark/</link>
		<comments>http://eicolab.com.au/2013/05/17/bark/#comments</comments>
		<pubDate>Thu, 16 May 2013 22:40:45 +0000</pubDate>
		<dc:creator>Zern</dc:creator>
				<category><![CDATA[Friday Fotos]]></category>

		<guid isPermaLink="false">http://eicolab.com.au/?p=8352</guid>
		<description><![CDATA[Quinninup, Western Australia. 2012.<div class="crp_related"><p class="fineprint" style="margin:-12px 0 2px 0"> POSSIBLY RELATED POSTS</p><ul><li><a href="http://eicolab.com.au/2013/03/29/red-banksia/"     class="crp_title">Red banksia</a></li><li><a href="http://eicolab.com.au/2013/04/12/clover-in-afternoon-sun/"     class="crp_title">Clover in afternoon sun</a></li><li><a href="http://eicolab.com.au/2013/03/22/yellow-banksia/"     class="crp_title">Yellow banksia</a></li><li><a href="http://eicolab.com.au/2013/04/19/this-is-my-flower/"     class="crp_title">This is my flower!</a></li><li><a href="http://eicolab.com.au/2013/05/10/peeling-bark/"     class="crp_title">Peeling bark</a></li></ul></div>]]></description>
				<content:encoded><![CDATA[<p><img src="http://eicolab.com.au/wp-content/uploads/2012/12/ff-quinninup-bark-smooth.jpg" alt="ff-quinninup-bark-smooth" /></p>
<p>Quinninup, Western Australia. 2012.</p>
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		</item>
		<item>
		<title>User-centred design mindset</title>
		<link>http://eicolab.com.au/2013/05/15/user-centred-design-mindset/</link>
		<comments>http://eicolab.com.au/2013/05/15/user-centred-design-mindset/#comments</comments>
		<pubDate>Tue, 14 May 2013 22:54:41 +0000</pubDate>
		<dc:creator>Zern</dc:creator>
				<category><![CDATA[Craftsmanship]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Personal Growth]]></category>
		<category><![CDATA[Service]]></category>

		<guid isPermaLink="false">http://eicolab.com.au/?p=8819</guid>
		<description><![CDATA[Underlying any effective user-centred designer is the fundamental desire to be of service. Understanding derived from empathy drives truly insightful requirements gathering. What is it really like for the user? How do they feel? What do they want? What are they afraid of? An non-overtly &#8220;expert&#8221; attitude keeps the designer&#8217;s ego in check; engender a [...]<div class="crp_related"><p class="fineprint" style="margin:-12px 0 2px 0"> POSSIBLY RELATED POSTS</p><ul><li><a href="http://eicolab.com.au/2012/03/26/ignorant-about-design/"     class="crp_title">Ignorant about design</a></li><li><a href="http://eicolab.com.au/resources/technology/three-elements-of-a-ux-use-context/"     class="crp_title">Three Elements of a UX Use-Context</a></li><li><a href="http://eicolab.com.au/resources/technology/ui-ux-ia-and-gamification-in-context/"     class="crp_title">UI, UX, IA and Gamification in Context</a></li><li><a href="http://eicolab.com.au/2011/05/16/bit-ly-non-visual-good-design/"     class="crp_title">Bit.ly: non-visual good design</a></li><li><a href="http://eicolab.com.au/collaboration/"     class="crp_title">Collaboration</a></li></ul></div>]]></description>
				<content:encoded><![CDATA[<p><img src="http://eicolab.com.au/wp-content/uploads/2013/05/service-attitude.gif" alt="service-attitude" class="alignright" />Underlying any effective user-centred designer is the fundamental desire to be of service.</p>
<p>Understanding derived from empathy drives truly insightful requirements gathering. What is it really like for the user? How do they feel? What do they want? What are they afraid of?</p>
<p>An non-overtly &#8220;expert&#8221; attitude keeps the designer&#8217;s ego in check; engender a more congenial and less prescriptive demeanour essential for successful charrettes. More &#8220;what if you exploited this option&#8230;&#8221; and less &#8220;just do this.&#8221;</p>
<p>A desire to deliver transparent solutions; because they work so well the users are hardly conscious of them. Unlike some other design professions, user-centred design is less about look at me and what I have designed. But rather more about look at how people are so much better off. </p>
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		<item>
		<title>Mettle and metal</title>
		<link>http://eicolab.com.au/2013/05/13/mettle-and-metal/</link>
		<comments>http://eicolab.com.au/2013/05/13/mettle-and-metal/#comments</comments>
		<pubDate>Sun, 12 May 2013 22:52:09 +0000</pubDate>
		<dc:creator>Zern</dc:creator>
				<category><![CDATA[Business Practice]]></category>
		<category><![CDATA[Craftsmanship]]></category>

		<guid isPermaLink="false">http://eicolab.com.au/?p=8815</guid>
		<description><![CDATA[Any professional needs only two &#8220;things&#8221; to create value &#8211; mettle and metal. Mettle: this is the thinking, experience, expertise, and EQ wrapped up in divergent creativity and convergent analysis. Metal: the core set of tools, models or frameworks. This is the scaffolding to enable the mettle and the mechanism to convert the mettle into [...]<div class="crp_related"><p class="fineprint" style="margin:-12px 0 2px 0"> POSSIBLY RELATED POSTS</p><ul><li><a href="http://eicolab.com.au/2012/06/04/true-rebels/"     class="crp_title">True rebels</a></li><li><a href="http://eicolab.com.au/2011/06/21/leveraging-i-and-t-shaped-characteristics-through-the-innovation-process/"     class="crp_title">Leveraging I and T shaped characteristics through the&hellip;</a></li><li><a href="http://eicolab.com.au/resources/processes/agile-change-embracing-accelerated-projects/"     class="crp_title">Agile, Change-embracing, Accelerated Projects</a></li><li><a href="http://eicolab.com.au/resources/innovation/innovation-is-also/"     class="crp_title">Innovation Is Also&#8230;</a></li><li><a href="http://eicolab.com.au/2012/12/03/apple-a-narcissistic-organisation/"     class="crp_title">Apple a narcissistic organisation?</a></li></ul></div>]]></description>
				<content:encoded><![CDATA[<p>Any professional needs only two &#8220;things&#8221; to create value &#8211; mettle and metal.</p>
<p><img src="http://eicolab.com.au/wp-content/uploads/2013/05/brain-pan.gif" alt="brain-pan" /></p>
<p><strong>Mettle:</strong> this is the thinking, experience, expertise, and EQ wrapped up in divergent creativity and convergent analysis.</p>
<p><strong>Metal:</strong> the core set of tools, models or frameworks. This is the scaffolding to enable the mettle and the mechanism to convert the mettle into tangible outcomes.</p>
<p>Another way of saying Think and Do!</p>
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		</item>
		<item>
		<title>Peeling bark</title>
		<link>http://eicolab.com.au/2013/05/10/peeling-bark/</link>
		<comments>http://eicolab.com.au/2013/05/10/peeling-bark/#comments</comments>
		<pubDate>Thu, 09 May 2013 22:39:50 +0000</pubDate>
		<dc:creator>Zern</dc:creator>
				<category><![CDATA[Friday Fotos]]></category>

		<guid isPermaLink="false">http://eicolab.com.au/?p=8349</guid>
		<description><![CDATA[Mt Chudalup, Western Australia. 2012.<div class="crp_related"><p class="fineprint" style="margin:-12px 0 2px 0"> POSSIBLY RELATED POSTS</p><ul><li><a href="http://eicolab.com.au/2013/04/26/tree-trunks-and-mountain/"     class="crp_title">Tree trunks and mountain</a></li><li><a href="http://eicolab.com.au/2013/05/03/granite-wave-with-grass/"     class="crp_title">Granite wave with grass</a></li><li><a href="http://eicolab.com.au/2013/04/05/tree-trunks-and-lichen/"     class="crp_title">Tree trunks and lichen</a></li><li><a href="http://eicolab.com.au/2013/05/17/bark/"     class="crp_title">Bark</a></li><li><a href="http://eicolab.com.au/2012/04/06/i-raptor/"     class="crp_title">I, raptor!</a></li></ul></div>]]></description>
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<p>Mt Chudalup, Western Australia. 2012.</p>
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		<item>
		<title>Making an impact authentically</title>
		<link>http://eicolab.com.au/2013/05/08/8811/</link>
		<comments>http://eicolab.com.au/2013/05/08/8811/#comments</comments>
		<pubDate>Tue, 07 May 2013 22:49:15 +0000</pubDate>
		<dc:creator>Zern</dc:creator>
				<category><![CDATA[Authenticity]]></category>
		<category><![CDATA[Ethics]]></category>
		<category><![CDATA[Life Design]]></category>
		<category><![CDATA[Personal Growth]]></category>
		<category><![CDATA[Vision]]></category>

		<guid isPermaLink="false">http://eicolab.com.au/?p=8811</guid>
		<description><![CDATA[Making a significant impact on the world must necessarily involve others. Not to mention the critical importance of intention alignment for any sustainable and effective working relationship. I was listening to someone on the train talk passionately about changing the world and making a difference recently. Admirable; until I realised that what they were really [...]<div class="crp_related"><p class="fineprint" style="margin:-12px 0 2px 0"> POSSIBLY RELATED POSTS</p><ul><li><a href="http://eicolab.com.au/2012/02/13/realisation-i-dont-have-to-fix-it/"     class="crp_title">Realisation: I don’t have to fix it!</a></li><li><a href="http://eicolab.com.au/2012/11/14/the-organisational-ego/"     class="crp_title">The organisational ego</a></li><li><a href="http://eicolab.com.au/2011/08/08/learn-to-see-the-world-differently/"     class="crp_title">Learn to see the world differently</a></li><li><a href="http://eicolab.com.au/2011/02/15/making-a-difference-where/"     class="crp_title">Making a difference. Where?</a></li><li><a href="http://eicolab.com.au/2012/12/10/a-limited-definition-limits-the-leverage/"     class="crp_title">A limited definition limits the leverage</a></li></ul></div>]]></description>
				<content:encoded><![CDATA[<p>Making a significant impact on the world must necessarily involve others. Not to mention the critical importance of intention alignment for any sustainable and effective working relationship.</p>
<p>I was listening to someone on the train talk passionately about changing the world and making a difference recently.</p>
<p>Admirable; until I realised that what they were really excited about was more self-aggrandising than world-serving. The monologue was mainly around how they will look, the recognition they will receive, and the accolade from their peers.</p>
<p>There&#8217;s nothing wrong with self-aggrandizement if that is what rocks this person&#8217;s yacht. Not being clear about their intention (or not being aware of it even) is potentially problematic. It could lead to mismatched goals, misaligned values and challenging relationships as this person inevitably starts to work with others. </p>
<p>Other often unnamed intentions behind wanting to change the world could be:</p>
<ul>
<li>Unhealthy selflessness; whereby doing something all consuming for others means I don&#8217;t have to face myself or my demons.</li>
<li>Making money. It&#8217;s perfectly ok to say &#8220;I&#8217;m doing it to make lots of money&#8221; If that it&#8217;s the true intention.</li>
</ul>
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		<title>Four traits of collaborative leaders</title>
		<link>http://eicolab.com.au/2013/05/06/four-traits-of-collaborative-leaders/</link>
		<comments>http://eicolab.com.au/2013/05/06/four-traits-of-collaborative-leaders/#comments</comments>
		<pubDate>Sun, 05 May 2013 22:50:29 +0000</pubDate>
		<dc:creator>Zern</dc:creator>
				<category><![CDATA[Human Nature]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Personal Growth]]></category>

		<guid isPermaLink="false">http://eicolab.com.au/?p=8784</guid>
		<description><![CDATA[According to Cisco executives Ron Ricci and Carl Wiese in their book The Collaboration Imperative: Executive Strategies for Unlocking Your Organization’s True Potential, collaborative leaders exhibit these four traits: 1. Focus on authentic leadership and eschew passive aggressiveness. Follow through; do what you promise. Don&#8217;t take things personally. Communicate what drives your decision-making. 2. Relentlessly [...]<div class="crp_related"><p class="fineprint" style="margin:-12px 0 2px 0"> POSSIBLY RELATED POSTS</p><ul><li><a href="http://eicolab.com.au/2011/04/11/decision-making-drivers/"     class="crp_title">Decision making drivers</a></li><li><a href="http://eicolab.com.au/resources/technology/three-challenges-of-evaluating-technology/"     class="crp_title">Three Challenges of Evaluating Technology</a></li><li><a href="http://eicolab.com.au/2011/02/28/decision-making-and-change/"     class="crp_title">Decision making and change</a></li><li><a href="http://eicolab.com.au/resources/processes/broad-steps-to-process-design/"     class="crp_title">Broad Steps to Process Design</a></li><li><a href="http://eicolab.com.au/2012/08/22/on-the-continuum-of-rational-and-intuitive/"     class="crp_title">On the continuum of Rational and Intuitive</a></li></ul></div>]]></description>
				<content:encoded><![CDATA[<p>According to Cisco executives Ron Ricci and Carl Wiese in their book <em>The Collaboration Imperative: Executive Strategies for Unlocking Your Organization’s True Potential</em>, collaborative leaders exhibit these four traits:</p>
<h3>1. Focus on authentic leadership and eschew passive aggressiveness.</h3>
<p>Follow through; do what you promise.<br />
Don&#8217;t take things personally.<br />
Communicate what drives your decision-making.</p>
<h3>2. Relentlessly pursue transparent decision making.</h3>
<p>Tell people clearly how you make decisions. And navigate tricky situations.<br />
Be &#8220;open and transparent about: who made the decision, who is accountable for the outcomes of the decision, and is that accountability real.&#8221;<br />
&#8220;document the key decision paths of your organization and communicate them to your team as often as you can.&#8221;<br />
&#8220;Share your biases and tell war stories of how your successes and failures shaped these [decision making] biases.&#8221;</p>
<h3>3. View resources as instruments of action, not as possessions.</h3>
<p>Share resources; not stockpile them.<br />
Having a &#8220;common approach to assess and communicate resource decisions&#8221; creates a transparent environment conducive to resource sharing towards a shared goal.</p>
<h3>4. Codify the relationship between decision rights, accountability and rewards.</h3>
<p>Modelling: Show that you walk your walk.<br />
Establish clear parameters: who gets to make decisions? Are all decisions tied to funding?</p>
<p>More <a href="http://m.strategy-business.com/article/ac00040" target="_blank">here</a>.</p>
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		<title>Granite wave with grass</title>
		<link>http://eicolab.com.au/2013/05/03/granite-wave-with-grass/</link>
		<comments>http://eicolab.com.au/2013/05/03/granite-wave-with-grass/#comments</comments>
		<pubDate>Thu, 02 May 2013 22:38:50 +0000</pubDate>
		<dc:creator>Zern</dc:creator>
				<category><![CDATA[Friday Fotos]]></category>

		<guid isPermaLink="false">http://eicolab.com.au/?p=8346</guid>
		<description><![CDATA[Mt Chudalup, Western Australia. 2012.<div class="crp_related"><p class="fineprint" style="margin:-12px 0 2px 0"> POSSIBLY RELATED POSTS</p><ul><li><a href="http://eicolab.com.au/2013/04/26/tree-trunks-and-mountain/"     class="crp_title">Tree trunks and mountain</a></li><li><a href="http://eicolab.com.au/2013/05/10/peeling-bark/"     class="crp_title">Peeling bark</a></li><li><a href="http://eicolab.com.au/2013/04/05/tree-trunks-and-lichen/"     class="crp_title">Tree trunks and lichen</a></li><li><a href="http://eicolab.com.au/2011/07/08/wave/"     class="crp_title">Wave</a></li><li><a href="http://eicolab.com.au/2012/04/06/i-raptor/"     class="crp_title">I, raptor!</a></li></ul></div>]]></description>
				<content:encoded><![CDATA[<p><img src="http://eicolab.com.au/wp-content/uploads/2012/12/ff-chudalup-wave-rock.jpg" alt="ff-chudalup-wave-rock" /></p>
<p>Mt Chudalup, Western Australia. 2012.</p>
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		<title>Design seesaw</title>
		<link>http://eicolab.com.au/2013/05/01/design-seesaw/</link>
		<comments>http://eicolab.com.au/2013/05/01/design-seesaw/#comments</comments>
		<pubDate>Tue, 30 Apr 2013 22:31:50 +0000</pubDate>
		<dc:creator>Zern</dc:creator>
				<category><![CDATA[Craftsmanship]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://eicolab.com.au/?p=8704</guid>
		<description><![CDATA[When designing a service, product, or software application, there are often these four aspects to balance.<div class="crp_related"><p class="fineprint" style="margin:-12px 0 2px 0"> POSSIBLY RELATED POSTS</p><ul><li><a href="http://eicolab.com.au/2013/04/22/designing-for-damage-tolerance/"     class="crp_title">Designing for damage tolerance</a></li><li><a href="http://eicolab.com.au/resources/technology/three-elements-of-a-ux-use-context/"     class="crp_title">Three Elements of a UX Use-Context</a></li><li><a href="http://eicolab.com.au/resources/technology/ui-ux-ia-and-gamification-in-context/"     class="crp_title">UI, UX, IA and Gamification in Context</a></li><li><a href="http://eicolab.com.au/2013/05/15/user-centred-design-mindset/"     class="crp_title">User-centred design mindset</a></li><li><a href="http://eicolab.com.au/2013/04/10/manifesting-ux/"     class="crp_title">Manifesting UX</a></li></ul></div>]]></description>
				<content:encoded><![CDATA[<p><img src="http://eicolab.com.au/wp-content/uploads/2013/03/4-way-see-saw.gif" alt="design 4-way seesaw" /></p>
<p>When designing a service, product, or software application, there are often these four aspects to balance.</p>
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