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Content is king – back when we could trust the content.

In alternate facts universe, content is malleable. It can be spun and massaged to suit any agenda.

If we want to read content correctly, we need to know the context.

We can leverage empathy to understand the reality of the author, to shift our frame of reference to their context; how they perceive and relate to the word.

Getting their context requires we suspend judgement of it. It doesn’t matter whether their context is “right” or “wrong”, or whether we agree with them. We have to correct or fix them.

Once we can see the world through their eyes, we stand a better chance of reading their content in the way they intended. From that clarity, we can better determine the authenticity of the content.