Here’s a quick way to work out if you can trust the company you are about to do business with.

Ask yourself this question: Can I leave an elderly relative of mine (that I am fond of!) with this person and walk away for a few hours without any concerns whatsoever?

This is especially effective if you are evaluating the leader of a company. If you cannot picture company X’s …

Building genuine connections with customers is just like trying to impress a date. You’ve got to BE yourself!

If your business says one thing and does another, is it any surprise customers take a cynical attitude to your messages?