Sometimes, the simplest technique still works the best. Here is a shop window display that used nothing more than a cardboard cut-out.

The lighting (more subtle than what my photography show) is right, the full wall-height graphics forming the background is big enough and all encompassing enough to draw the eye in. The cut-out of the golfer uses perspective provides “movement” - as you walked across …

Everyone would have heard of the MacBook Air by now right? It is a stunning piece of product design. There’ve been loads of “oohs” and “aahs” over how thin it is.

The designers have used a proven technique to make the unit look thinner than what is actually possible with engineering alone.

In everyday circumstances, we almost never perceive a product from an orthogonal viewpoint – ie perfectly …

From The Tao of Pooh and The Te of Piglet by Benjamin Hoff (ISBN 0-416-19526-1), this story illustrating the Taoist principle of Effortless Action or Wu Wei ??:

The Old Master and the Horse

A horse was tied outside a shop in a narrow Chinese village street. Whenever anyone would try to walk by, the horse would kick him. Before long, a small crowd of villages had gathered near the …

Hi,

Your wisdum really gets me through the day zern. You are the guru of gurus. I picture you as a rich man who sips cocktails all day while wearing sunnies and board shorts with heaps of beautiful ladies around you while you’re typing business wisdom on your laptop by your mad-ass swimming pool. I envy you.

Mate, I have a question. I work in a medium sized company. My …

“The first thing that we have to remember is that the good guys need to win – it makes the world better.”

By Max McKeown & Philip Whiteley. ISBN 0-273-65614-7.

There are plenty of oh-too-believable horror stories of show-pony bullies, egomaniacs, and win-at-all-costers who do bad things, hurt people and spoil businesses. More importantly, the authors present plenty of evidence that the nice guys …

Tom Murphy gives away his cool and fun fonts freely on his website.

Why? “…because I would be making fonts regardless of whether I was distributing them or not, and because I know that people benefit from the fact that I give them away. I take enough stuff for free and it makes me feel good to know that I …

When I clicked on the Compare Products feature on the Sony site, this window popped up. It only took up a quarter of my screen. There is obviously quite a lot of content.

OK, I will make the window larger so I can better scan through the table and make the comparison. And … I get the annoying stupid result shown below….

Have you got a folder full of electronic files of your logo and other branding material? Are you about to engage a designer and want to know what file formats to get your logo delivered in?

The table below aims to enable you to quickly learn when to use which file format to get the best results. It is distilled from my 15 years experience in design and print …

I just have to get this out of my system, so bear with me.

I have been aware of global warming and climate change since my teens – which is is quite a while ago. Anyone who vaguely reads anything of substance surely can’t help but be aware of the climate issue. Anyone who even remotely thinks surely realise that in a closed system that …

“When everyone else is looking the same way for inspiration, look somewhere else.”

A great story and pointers to Finding fresh inspiration.

Thanks to Stil for this heads up.