eicolab: design thinking for business innovation

Thoughts

How to piss off customers – rant and lessons

I hate dealing with People Telecom. Hate it.

Trying to speak to anyone on the phone has taken up to two hours of waiting (no exaggeration) on more than two occasions in the past. And they make promises they don’t or are not interested in keeping.

Recently, I got a new credit card (a new expiry date to be precise). As I am on an automated payment with People Telecom, …

Unexpected is memorable

This is the emergency evacuation sign up on the wall of a classroom in a local educational institution. Note Step 4.

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Food and drinks (except water) are actually not allowed in classrooms. Was this deliberate and well thought-through? Who knows.

But it was funny. Very human. And definitely unforgettable.

Can you do something similar with a piece of your business communications?

Share your secrets and empower users

Sharing information openly with customers empowers them to engage with your product or service in a more intimate way. It gives them more options such as self-service. It helps them understand your product and service. Consider this: the more secrets you keep, the more you alienate other people.

Lenovo is a great example. For every product they make, Lenovo freely provides a highly comprehensive Hardware Maintenance Manual. The …

Forget logos

Artist Matt Siber’s Compare To… project is a neat visual illustration of product category and brand signifiers beyond the logo. We don’t need much info to know what these everyday products are.

Such a situation is possible because of the highly commoditised nature of these products. Brand recognition is arguable less powerful a buying incentive as is price and availability.

Save the whales

Now this is an appropriate use of Flash.

Play Whales’ Revenge and sign the petition.

Thanks Cathy for the heads up.

To laugh often and much

“To laugh often and much, to win the respect of intelligent people and the affection of children, to earn the appreciation of honest critics and endure the betrayal of false friends, to appreciate beauty, to find the best in others, to leave the world a bit better, whether by a healthy child, a garden patch… to know even one life has breathed easier because you have lived. This …

Pizza after midnight

I have been having a great hunkering for pizza lately. And having absolutely no luck getting anyone to deliver after 11pm or midnight in Sydney, having tried on no less than three different days.

On one hand, is the lack of pizza after midnight a clear sign that we are not quite up there yet with the other big cities? Or is it that we are actually quite civilised …

Useless USB peripheral

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Spotted on ebay - a pair of fluffy slippers with integrated USB-powered heaters. Come on, do we really need something like this? Can we justify the waste of resources that goes into manufacturing, packaging and shipping things like this?

Promises, promises…

Snapped at CeBIT recently:

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Clever or just ridiculous?

No I did not stop to find out what they were selling.

Deliberately memorable?

Or accidentally funny?

Snapped at a parking station:

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