Find out at www.myfootprint.org. In this case, bigger is NOT better.
But seriously, this is a great use of technology to bring the sustainability message straight home to each and every one of us. PERSONALLY. No more hiding behind faceless statistics.
Are you aware of how your business decisions impact our planet?
What is the REAL cost to the planet (ie all of us and our children) of saving …
Building genuine connections with customers is just like trying to impress a date. You’ve got to BE yourself!
If your business says one thing and does another, is it any surprise customers take a cynical attitude to your messages?
One of the most time consuming activities of directors and managers is administrivia - all the paperwork, record keeping, compliance monitoring, and so on. Now we all know that these are merely the necessary means, and not the ultimate goal of any business. But…
I think the specialisation of administative roles and the compartmentalisation of managerial responsibilities create a situation where administrivia (the means) becomes THE END for individual …
Richard Florida in a recent article in AFR BOSS magazine (thanks Will!) on Creativity as a key factor in the new way of economic growth, and how to facilitate the rise of the Creative Class: “creativity resides in everyone everywhere, so building a community of ideas means empowering all people with the ability to express and use the genius of their own creativity”.
Most businesses today are are still …
In a speech broadcasted on the ABC (19/1), Dr Edward De Bono told a good story about chefs in a competition (paraphrased here):
If all the chefs have the same raw materials, level of competency and experience, what would set the winner apart? The answer is obviously creativity.
The point: Businesses today suffer from “the commoditisation of competency and information.” Everyone is certified (by a small handful of institutions with …