eicolab: design thinking for business innovation

Social Responsibility

A shameful waste

Watch this.

I was speechless and horrified. I know this happens, I just had not realised it is at this scale. I can’t even start to think about how this could be “made better”…

Please share your reactions below.

Fowl foul

This article Chickens Cry Foul! on Voiceless - The Fund for Animals‘ website referred to celebrity chef Jamie Oliver’s recent highlighting of the appalling conditions under which factory farmed chickens are “manufactured”.

The business impact of such a realisation is sobering indeed:

Within weeks of it airing, sales of factory farmed meat chickens plummeted by an estimated 10 million, while sales of non-caged eggs shot …

A worthwhile twist on advertising

What this Microsoft Office 2007 demo and they will donate $1 to the Smith Family.

There are other fun things to look at too - like the child who thought Microsoft had something to do with toilet paper. This is a nice way to show the human face of a large corporation. And $1 is a nice amount. Well done Microsoft.

Yes, I watched the demo. Now you …

Having a CSR manager is only the first step

A business’ CSR (Corporate Social Responsibility) values, like its culture, is an Across, not an Up-down vertical silo. CSR is part of a business’ culture – whether it is present or not.

The ideal for CSR is to have CSR practices – and I am not just referring to the donate money to charity part – integrated Across a business’ vision, goals, everyday practices and brand promises.

Some businesses are …

Risk management when dealing with uncertainties

Here’s a great demonstration of using a risk management technique to make decisions when faced with uncertainties and the lack of hard facts.

It also provides an interesting take on the global warming debate. You don’t actually have to believe or disbelieve in global warming to think about the situation at hand and make a reasonable decision.

I am sure you can …

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