Posts in category: Marketing

Competing with everyone

Are you trying to compete with everyone? Trying to compete with everyone is like trying to appeal to everyone. If you are operating on the assumption that everyone is your customer, then you will fall into the trap of thinking that everyone is your competitor. Your...

RBS business as usual

Royal Bank of Scotland (RBS) rang me (unsolicited) yesterday trying to offer me a black MasterCard with a lifetime waiver of annual fees. I could not help but wonder how long RBS itself will be around for that lifetime waiver. I told the woman that not only do I never...
Pork for Valentine’s Day

Pork for Valentine’s Day

Here’s a fun (and yummy) example of how to adapt a local product to an imported festival. Spotted outside a local Bakkwa...
Taxi video advertising

Taxi video advertising

Many taxis in Singapore have a video screen mounted behind the head rest of the passenger seat. The purpose being to inundate passengers with more in-your-face (literally) advertising and other noisy detritus. There is a perfunctory gesture towards providing...
Re-imagine

Re-imagine

Re-Imagine! Business Excellence in a Disruptive Age by Tom Peters, ISBN-10: 0756617464, ISBN-13: 978-0756617462, is one of my all-time favourite business books. I’d go as far as to say it was the fundamental influence on much of my business thinking. This book...
Buyology – sex does not actually sell!

Buyology – sex does not actually sell!

One of the things I talk about is the innate irrationality of humans when it comes to making decisions, and how subjective we all are to our emotions – conscious or otherwise. Many conventional businesses and business practices often cling desperately to the opposite....
Meet Mistress Mia

Meet Mistress Mia

Look what one of my dear friends have gone and done: I absolutely insist you visit her on...

Which one is the real brand?

Can you guess, without Googling, which one of the following is a real brand in Singapore? Grimace Glower Gape Does anyone know why they chose to name their business thus?

A Manifesto for NonProfit CEOs

If you are in anyway working in the non-profit sector, this post by Seth Godin is a must read: In Defense of Raising Money: a Manifesto for NonProfit CEOs. Hey, if you running your own business, or care about Brand You, this is worth a read too. Thanks Mia for the...
Cat earned Japanese city millions

Cat earned Japanese city millions

According to the article How cat has earned Japanese city millions in the Sydney Morning Herald, Tama the cat’s contribution to the local economy is estimated to be as much as Y1.1 billion ($A13.5 million) in 2007. I can’t help but wonder – had the...

Love attracts

The following quote from “The Power Of Intention – Learning To Co-Create Your World Your Way” Dr. Wayne W. Dyer is worth meditating on: “falling in love with what you are offering, and then selling your love … to potential customers.” Do you love what you do?...

Sales/marketing techniques in Singapore

The most commonly seen forms of sales/marketing incentive techniques in Singapore: Pamphlets – everyday I see armies of people stand in street corners, escalator landings, and shop fronts dispensing thousands of tons of printed pamphlets to all and sundry. Even at a...
The simplest techniques

The simplest techniques

Sometimes, the simplest technique still works the best. Here is a shop window display that used nothing more than a cardboard cut-out. The lighting (more subtle than what my photography show) is right, the full wall-height graphics forming the background is big enough...

A different kind of car ad

In a departure from the conservative norm, recent TV ads for the Honda Accord Euro showed almost no visuals of the car. Instead it focused on the value proposition for the customer. The sense of freedom and joy of driving. Most of the ad showed a man with arms...

Sticky

Have you noticed how some people can be sticky? The stranger who walks too closely, or too quickly (if they are behind you), or too slowly (if they are in front of your). They just somehow get in the way without trying or actually doing anything obnoxious. They are in...

TV shows and emerging musicians

I love it when traditional industry boundaries are blurred by win-win grassroots changes. A recent example is TV shows that promote new musical talent – Roswell and the animated series Daria comes to mind. This Reuters’ article: Shut out at radio, emerging artists...

Antioxidants

Lipton in Australia has long run a very successful series of ads linking tea with antioxidants. The inculcated “choice” for consumers has been – tea is good (because it has antioxidants); and thus by inference coffee is less good. In Singapore,...

Five most important questions – adapted for marketing

Taking a page from Peter Drucker’s The 5 Most Important Questions You Will Ever Ask About Your Organisation which I posted about yesterday, here is my adaptation of the questions applied to your next marketing/corporate communications activity, be this an ad campaign...

Creepy LG mobile ad

Talk about desperation. LG obviously had to really go low this time to get noticed. What is the message here? LG – the phone for peeping toms? Yet another example of “ground breaking creativity” by some ad agency no doubt....

A worthwhile twist on advertising

What this Microsoft Office 2007 demo and they will donate $1 to the Smith Family. There are other fun things to look at too – like the child who thought Microsoft had something to do with toilet paper. This is a nice way to show the human face of a large...
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