Re-Imagine! Business Excellence in a Disruptive Age by Tom Peters, ISBN-10: 0756617464, ISBN-13: 978-0756617462, is one of my all-time favourite business books. I’d go as far as to say it was the fundamental influence on much of my business thinking.

This book is noisy and exciting – filled with Tom Peters’ infamous rants about everything from innovation ot women in business. Not something I …

One of the things I talk about is the innate irrationality of humans when it comes to making decisions, and how subjective we all are to our emotions – conscious or otherwise. Many conventional businesses and business practices often cling desperately to the opposite.

Martin Lindstrom’s book Buyology effectively uses the latest brain imaging techniques to confirm this. As consumers, we are …

Look what one of my dear friends have gone and done:

I absolutely insist you visit her on http://mistressmia.com/.

If you are in anyway working in the non-profit sector, this post by Seth Godin is a must read: In Defense of Raising Money: a Manifesto for NonProfit CEOs.

Hey, if you running your own business, or care about Brand You, this is worth a read too.

Thanks Mia for the heads-up!

According to the article How cat has earned Japanese city millions in the Sydney Morning Herald, Tama the cat’s contribution to the local economy is estimated to be as much as Y1.1 billion ($A13.5 million) in 2007.

I can’t help but wonder – had the idea of using a cat mascot been presented to the city as a marketing/branding exercise, would they have …

The following quote from “The Power Of Intention – Learning To Co-Create Your World Your Way” Dr. Wayne W. Dyer is worth meditating on:

“falling in love with what you are offering, and then selling your love … to potential customers.”

Do you love what you do?
What do you love most about what you do?
Do you love your customers?

The most commonly seen forms of sales/marketing incentive techniques in Singapore:

Pamphlets – everyday I see armies of people stand in street corners, escalator landings, and shop fronts dispensing thousands of tons of printed pamphlets to all and sundry. Even at a recent computer show – there were probably more people handing out pamphlets than actual gear to look at.
Product demonstrations – I see these on street corners and …

Sometimes, the simplest technique still works the best. Here is a shop window display that used nothing more than a cardboard cut-out.

The lighting (more subtle than what my photography show) is right, the full wall-height graphics forming the background is big enough and all encompassing enough to draw the eye in. The cut-out of the golfer uses perspective provides “movement” – as you walked across …

In a departure from the conservative norm, recent TV ads for the Honda Accord Euro showed almost no visuals of the car.

Instead it focused on the value proposition for the customer. The sense of freedom and joy of driving. Most of the ad showed a man with arms out-stretched flying across the rolling countryside.

Nice.

Have you noticed how some people can be sticky? The stranger who walks too closely, or too quickly (if they are behind you), or too slowly (if they are in front of your). They just somehow get in the way without trying or actually doing anything obnoxious. They are in the way even when they are not actually in the way. They just stick.

Concepts and messages can …