The current generation of consumers are more likely to be looking down on an interactive handheld device, and not up at a television or a billboard (or even down at a magazine or newspaper).

And yet, most ad agencies still seem to be focusing on “above the line” channels like television, print and billboards; with barely a glance at digital/interactives. More often than not (from my observations and talking …

Some shots of a bus I was on recently where the middle section was converted into a mobile showroom – with HP computer and other electronic products displayed under plexiglass cases.

Cool idea? Annoyance (less seats on this bus)? Waste of energy driving these things around?

What do you think? Is this done in other countries/cities?

“Animals often act with more integrity than many people.” said Neale Donald Walsch in his book Conversations with God.

Integrity is not something you say you have. It is made evident in the way you act. Integrity is doing what you promise to. A tiger will kill and eat you. A cow will moo and fart. A cat will sleep – a lot. Like individuals, businesses either have …

Saw this book by Jonathan Salem Baskin in a bookshop recently.

Another proponent of actions speaking louder than words – or fancy logos, or fake marketing. Yay.

Buy now from Amazon:
Branding Only Works on Cattle: The New Way to Get Known (and drive your competitors crazy)

I am so over camera ads showing perfect-looking primped, pimped and Photoshopped actors in the same-old same-old settings. It is exactly the same as the myriad of saccharin soulless sample photos that get put in photo frames during manufacturing.

Are camera ads turning into car ads? Cameras are certainly getting harder to differentiate these days. Just like cars.

Here’s a free alternative concept: show lots of images of very normal …

Compare and contrast these two current Coke marketing campaigns:

On the left is a customised can featuring the work of a designer in the Audi Fashion Festival. This appealed greatly to me. What a great and simple way to support talent development and market a product at the same time. Well done Coke.

On the right is a new look PET …

Are you trying to compete with everyone?

Trying to compete with everyone is like trying to appeal to everyone.

If you are operating on the assumption that everyone is your customer, then you will fall into the trap of thinking that everyone is your competitor.

Your competitor may not be realistic. As a single person I cannot possibly compete with multinationals like IDEO at producing equivalent quantities of thinking and writing!

Royal Bank of Scotland (RBS) rang me (unsolicited) yesterday trying to offer me a black MasterCard with a lifetime waiver of annual fees. I could not help but wonder how long RBS itself will be around for that lifetime waiver.

I told the woman that not only do I never enter into financial arrangements with strangers on the phone (or on street corners), but that thanks to recent …

Here’s a fun (and yummy) example of how to adapt a local product to an imported festival. Spotted outside a local Bakkwa shop.

Many taxis in Singapore have a video screen mounted behind the head rest of the passenger seat. The purpose being to inundate passengers with more in-your-face (literally) advertising and other noisy detritus.

There is a perfunctory gesture towards providing information such as restaurants and movies. Touching these options merely brought up massive alphabetically organised lists of restaurant names, current and upcoming movies, and theatres. No …