Posts in category: Marketing

What I do Wordle 2014

What I do Wordle 2014

I have just updated my website, LinkedIn profile and other marketing material. Here’s a Wordle cloud of the latest iteration of what I do. What do you think? Wordle can be a useful way to check whether a piece of writing hits the appropriate keywords/themes. And...
Content marketing lessons

Content marketing lessons

Check out Steve Rayson’s 10 Content Marketing Lessons From Social Media Examiner. The key thing that resonated with me was RESPECT. Write for people; not search engines! Image via Shutterstock. Respect Your Audience In an interview back in 2011 Mike Stelzner was...
McDonalds: our food, your questions

McDonalds: our food, your questions

McDonalds is running a “we’ll answer your questions” campaign in Australia at the moment. Some of the questions and answers are interesting, from a human interaction/social media perspective. Here are a couple of expected passive-aggressive...

Being different: two ways

Being different to get noticed. Usually by doing something that you don’t normally do; something out of the ordinary relative to your audience’s expectations. Being different as a way of being. Because you have accessed and expressed those aspects of you...

You ignored my spam; can I call you?

I received an email today from someone whose name I did not recognise; with the following real-sounding subject line: Call Today/Tomorrow?… Fwd: Can I Call You This Week?… If So What’s The Best Day And Time? It turned out to be spam after all – yet...
Apple a narcissistic organisation?

Apple a narcissistic organisation?

I came across the following characteristics of a narcissistic organisation on SlideShare. The first organisation that came to mind as I was perusing this was Apple. Their actions seem to fit a lot, if not all, of the following characteristics (my paraphrasing): Some...

C2C

Many of us are familiar with the terms B2B and B2C. How about C2C? For Consumer to Consumer. Examples: bartering, swapping, file-sharing, information/knowledge sharing. Blogging and other “karma economy” activities probably fall into this category. eBay and Etsy are...

Doubt and advocacy

A “Northwestern University [study has] found that when people’s confidence in their beliefs is shaken, they become stronger advocates for those beliefs.” In other words, the more we challenge someone’s beliefs (even with observable and provable facts to the contrary),...

Advertising facts vs emotion; then and now

Compare and contrast: When a product (or service) is first-in-market, the advertising is more infomercial than commercial. There is more education or informing involved than selling. Or put another way, the features sell the product. Lots of facts. Lots of...
Anti-radiation mouse pad

Anti-radiation mouse pad

A non-feature feature; much like magnetic bedspreads and magic spring water. The spelling error — Anit — adds to the “charm.” Inexpensive packaging does not have to be crappy and filled with pointless noise. The Amazon Kindle packaging shown...
New mobile pop-up spam or scam?

New mobile pop-up spam or scam?

I got this annoying pop-up while reading an article (from a reputable publication) on Flipboard. I had to force close the Flipboard app to dismiss the pop-up as there was no way to cancel or back out of it! Other than presumably tapping OK which I did not do. An...

Authenticity: Victoria’s most complained-about frock shop

Victorian clothing retailer Gasp has “received more than double the number of written complaints to Consumer Affairs Victoria than any other clothing store in the state.” The complaints seem to be primarily about customer service, with staff allegedly...

What Samsung could learn from Apple

And no, it is not product design. What Samsung could learn from Apple is their level of obsessive preening that makes Apple’s marketing material present so perfectly coiffed. Apple’s website, brochures, posters and stores clearly showcase their offerings as premium,...

Understanding your audience

The three truths: Everyone wants to be heard. Everyone wants to be acknowledged. Everyone wants to feel valued. Listen Speak from your customers’ side of the table. It is about them. Feel their needs and pains. There is no other way to truly understand. Show you...
If we could hear ourselves

If we could hear ourselves

Sometimes I catch myself saying sh*t to my cat. Like “Who’s my precious?” (Embarrassing I know…) And often I get this look: “What’s wrong with you, human? If I were really your precious you’d shut up and feed me.” Which...
The Bios Urn

The Bios Urn

“The Bios Urn project reintroduces the human being to the natural circle of life.” It is a 100% biodegradable cremation urn that comes with a tree seed and is intended to be buried with the remains of your loved one. And over time, a tree will grow from it. I really...

Forging emails won’t earn you trust

I just got another dodgy spam offering yet another dodgy link exchange arrange because oooo my site is so not ranking well on any of the keywords they searched on – without actually saying which ones of course. What caught my attention about this particular spam...

Your Singapore Get Lost

I was at the movies this week and saw this somewhat odd ad selling tourism in Singapore. I am sure they were not intending on audience participation, such as calling out “get stuffed” in response to their “get lost.” The ad came across as...
Computer monitors marketing full circle

Computer monitors marketing full circle

(Ohio Scientific Challenger 4P MF, 1979. oldcomputers.net) When computers looked like this, you could hook it up to your television, which provided typical resolutions of 160×200, 320×200 and 640×200 (Wikipedia). (IBM P-series Trinitron monitor.) When more people...

The perversion of words

Have you noticed how when a word becomes trendy and overused, it not only loses its original meaning but can often become perverted to mean the opposite? A political party with the word “one” in its name is usually more about division and exclusion than...
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