Posts in category: Marketing

Smelly improvement

Smelly improvement

I discovered how difficult it is to buy a simple room air freshener today. I am thinking something plonko simple – a bottle of liquid or gel, and an opening to let the smell out. What I was faced with was a plethora of unnecessarily complicated, bitsy, and shamefully...

The blessings of peripheral pains

If I were to ask you “What are some of the key opportunities for your business right now?”, chances are you would start thinking about your key offerings and how they serve your customers’ needs. There are however, much more scope for hidden opportunities at the edges...

Another take on cross-brand advertising

Just noticed several companies running cross-brand ads at the moment: KFC ads show they use real fresh chickens from Ingham and Steggles. Dove’s Refresh Your Body ads mentions Boost Juice as part of a complementary promotion campaign. Here’s another take...

Still not getting it

I just had another spam phone call from a certain large telco. Apparently I have magically qualified for another of their specials. From a customer conversion point of view, these were the challenges presented to me: To determine how much I will save with the offer, I...

We are air-conditioned!

I walked passed a shop recently that prominently displayed such a sign on the front door (no, they were not selling air conditioners – which would have made the sign slightly cute). In the context of Sydney, how can this “feature” possibly help this...
Design effective signs and posters

Design effective signs and posters

Various posters on Flickr Signs and posters are short and sweet A sign or a poster has a very specific function – to clearly communicate a (usually limited) set of information in a way that both attracts attention and can be read in a fairly short period of time. A...
Branding ABC

Branding ABC

Three pillars of branding A brand is a convenient handle that encapsulates both the tangible and intangible qualities of a business, a project, a product or a person. Your brand is made up of your Actions, your Beliefs, and your Communications. The first two elements...

Five branding boo-boos

Here are the top five branding mistakes businesses make: Making empty promises: What does your brand promise your customers? Are all your actions aligned to meet those promises you are making? Does your brand reflect who you are? Or who you think you should be? Do you...

Pull your head out

The article Retail squeeze – the middle is history in the Sydney Morning Herald raises some interesting thoughts. It highlights the sad result of companies like Collins Booksellers that are dying because they can no longer compete on price due to (a) heavy...

Saying “our objective is to make money” is contrary…

… to the Law of Causality by Jennifer Rice “…making money is an effect of a primary cause, ie. selling something that people want.” “Too many companies … are focused on the effect, not the cause. Their objectives are to be...

Hello hello?

A few days ago, I got this phone call: [Ring Ring] Zern: Hello, Zern Speaking … Hello… Hello??? Caller: [click] He-Lo. This-Is-An-Im-Portant-Mess-Age. Please-Hold. [whirl] Zern: [Realisation: It’s an f**ing machine! Ringing me to put me on hold!] Caller:...

Out in the cold

If cold-calling leaves YOU cold, how do you think it makes YOUR customers FEEL?

Just like dating

Building genuine connections with customers is just like trying to impress a date. You’ve got to BE yourself! If your business says one thing and does another, is it any surprise customers take a cynical attitude to your messages?
Page 10 of 10« First...678910