Seeing clearly and mastery

Many of us would have seen this “Game Changers” ad for the Australian government’s Department of Finance by now. It still surprises me that in spite of our…

Tech mags: from news to guidebooks

I haven’t bought a computer magazine for over 15 years now. The last time I flipped through one was more than five years ago. So it was interesting…

Constructive versions of lying techniques

Here are the eight How to lie in a post-truth world techniques reframed as constructive actions. 1. Tap into an existing narrative. Building your audience’s existing knowledge and…

How to lie in a post-truth world

In this age of post-truth politics and alternate facts, lying had never been more in the public eye. We see it in politics and in marketing; in the…

A body of worth

Create a body of work to demonstrate your abilities and commitment to your craft. Two examples come to mind: This guy who makes a new spoon every day….

The pros and cons of being nice

Because humans are social animals, being nice is a basic requirement to stay in business. If we want our businesses to last, we must learn to work with…

Over-marketing?

In the age of Brand You, is it possible to be too well marketed? At some point in the pursuit of marketing perfection, we risk crossing the line…

Marketing masks mediocrity

Marketing can mask mediocrity. And indeed, a lot of marketing is being used to pass off mediocre products and services as more than they are. And in the…

What does your brand sound like?

I spotted this question on LinkedIn recently. I want my brand to be quiet. Because I want it to be about listening to what my clients have to…

Social media is not advertising

Buying/selling/using social media engagement is not the same as buying/selling/using advertising. Here are seven ways the two are different: Social media takes a longer period of time to…

Live your dream: a tableau

This shop window in Oslo caught my eye one evening in Oslo. (The “Live Your Dream” text was actually stencilled on the shutter.) “Live your dreams” is so…

Selling game alphas is the ultimate lean

Game companies selling alpha-release (essentially unfinished, work-in-progress) games has to represent the ultimate in lean. More game companies seem to do this. Instead of taking the more conventional,…

What I do Wordle 2014

I have just updated my website, LinkedIn profile and other marketing material. Here’s a Wordle cloud of the latest iteration of what I do. What do you think?…

respect

Content marketing lessons

Check out Steve Rayson’s 10 Content Marketing Lessons From Social Media Examiner. The key thing that resonated with me was RESPECT. Write for people; not search engines! Image…

mcdonalds-answer

McDonalds: our food, your questions

McDonalds is running a “we’ll answer your questions” campaign in Australia at the moment. Some of the questions and answers are interesting, from a human interaction/social media perspective….

Being different: two ways

Being different to get noticed. Usually by doing something that you don’t normally do; something out of the ordinary relative to your audience’s expectations. Being different as a…

You ignored my spam; can I call you?

I received an email today from someone whose name I did not recognise; with the following real-sounding subject line: Call Today/Tomorrow?… Fwd: Can I Call You This Week?……

Narcissus by Caravaggio (Galleria Nazionale d'Arte Antica, Rome)

Apple a narcissistic organisation?

I came across the following characteristics of a narcissistic organisation on SlideShare. The first organisation that came to mind as I was perusing this was Apple. Their actions…

C2C

Many of us are familiar with the terms B2B and B2C. How about C2C? For Consumer to Consumer. Examples: bartering, swapping, file-sharing, information/knowledge sharing. Blogging and other “karma…

Doubt and advocacy

A “Northwestern University [study has] found that when people’s confidence in their beliefs is shaken, they become stronger advocates for those beliefs.” In other words, the more we…

Advertising facts vs emotion; then and now

Compare and contrast: When a product (or service) is first-in-market, the advertising is more infomercial than commercial. There is more education or informing involved than selling. Or put…

Anti-radiation mouse pad

A non-feature feature; much like magnetic bedspreads and magic spring water. The spelling error — Anit — adds to the “charm.” Inexpensive packaging does not have to be…

gotfreebies.org pop-up spam or scam

New mobile pop-up spam or scam?

I got this annoying pop-up while reading an article (from a reputable publication) on Flipboard. I had to force close the Flipboard app to dismiss the pop-up as…

Authenticity: Victoria’s most complained-about frock shop

Victorian clothing retailer Gasp has “received more than double the number of written complaints to Consumer Affairs Victoria than any other clothing store in the state.” The complaints…

 

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