Got this via email today (thanks Sandra!):

I can just see how this would have happened.

The brief comes into the graphic design studio. “We need a graphic that is X wide and Y high.”
The designers slave away for a while, working to the stated proportions. The designers may not know, or even care, what the display context of the graphic is. Hey, a graphic is a …

Chinatown, Sydney, Australia. July 2007

Signage within an environment can be tricky to manage.

This is a quick snap of a Sydney hotel lobby I was in last week.

From this angle (immediately after existing the lifts), there is only a single sign visible. And it was obviously put up in response to repeated queries.

Top marks for responding to customer needs. And for a decently designed and legible sign. …

This is the emergency evacuation sign up on the wall of a classroom in a local educational institution. Note Step 4.

Food and drinks (except water) are actually not allowed in classrooms. Was this deliberate and well thought-through? Who knows.

But it was funny. Very human. And definitely unforgettable.

Can you do something similar with a piece of your business communications?

Poor Fred was somewhat shop-soiled; which added to the overall unsavouriness of the whole scene.