Posts in category: Engagement

Spilt milk

I was in a cafe recently (yet another meeting in the sun with good coffee) and a woman next to us spilt her just-bought large cup of drink. She was so embarrassed and distressed she left the cafe. Here’s a free idea for cafe owners: how about introducing a...

No ads ‘cos we care!

On a wall in the Danish Design Centre in Copenhagen: “Did you know that the Danish airport in Aalborg constructed a new and completely ad-free airport terminal in 2001 as a part of a new customer care concept?” How is THAT for a brave WOW...

The emotional context

Having travelled through several international airports recently, it is interesting to note the plethora of America Express booths set up in the departure areas. Airports are high traffic places with a captive audience and loads of eyeballs – ideal from a PR...

Pull your head out

The article Retail squeeze – the middle is history in the Sydney Morning Herald raises some interesting thoughts. It highlights the sad result of companies like Collins Booksellers that are dying because they can no longer compete on price due to (a) heavy...

Good night with Goodcompany

Had a good night last night at Goodcompany’s “Australian Wish Exchange 2005”. It was great to meet the enthusiastic young entrepreneurs who are there to offer their time, and the passionate representatives of the many valuable non-profit community...

Out in the cold

If cold-calling leaves YOU cold, how do you think it makes YOUR customers FEEL?
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