Posts in category: Design

Another take on photography

Here’s an interesting example of innovative thought: www.scannerphotography.com (click on one of the Mirror# links) Combination of existing concepts = new concept with interesting unexpected bonuses; a new photography...

Comtemplating the simplicity of Google

My thoughts on reading The Beauty of Simplicity on FastCompany. Why do so many businesses just get it so wrong? The business itself lacks a cause, the reason for being. And therefore lacks focus. If a business does not know what it is truly about, it will act in an...
Choosing fonts for effective communications

Choosing fonts for effective communications

Fonts communicate beyond the message Fonts (or typefaces) are the not-quite-consciously-visible elements that carry the bulk of the content of our communications. We don’t give them much thought beyond the often cursory “which one looks nice to me”...
Design effective signs and posters

Design effective signs and posters

Various posters on Flickr Signs and posters are short and sweet A sign or a poster has a very specific function – to clearly communicate a (usually limited) set of information in a way that both attracts attention and can be read in a fairly short period of time. A...
Using colour in business communications

Using colour in business communications

Colour in business communications The use of colour in business communications – on logos, signage, printed documents and websites – fulfils three broad roles: Enable effective communications; including meeting any regulatory compliance requirements. Implement and...

Logo design pitfalls

Many logos, even those produced by professional designers, are let down by their poor design considerations and mechanical reproducibility. Is your logo legible? Print it out on an A4 sheet of paper. Tape it to a wall. Stand on the other side of the room. Can you read...

Your future competition

If you are in Sydney, go look at the Art Express 2005 exhibition in the Art Gallery of NSW. If and when these talent turn their creative thinking to business, you’d better watch out! Your “optimised processes”, “entrenched position”,...
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