Posts in category: Design

Refreshingly plain and simple

Refreshingly plain and simple

Most corporate communications today are big, complex, full colour, and shiny fold-out extravaganzas. When I received my Virgin Velocity membership card the other day, it came as a small (A6), white, package with light gray clean type, and no imagery. How refreshing...

Make numbers easy

Completing the census last night required the reading and transcription of several 12-15 digit numbers. Breaking long numbers into sets of 3 digits will vastly improve the ease of handling, reduce stress, and transcription errors. Don’t believe me? Which of the...

Packaging integrity

Integrity and respect for customers – every business would like to think they live and breath this truth. A walk through my supermarket clearly indicates otherwise: “Lite” olive oil is still 100% fat. The reasonable serving size for fish fingers is...

Still not getting it

I just had another spam phone call from a certain large telco. Apparently I have magically qualified for another of their specials. From a customer conversion point of view, these were the challenges presented to me: To determine how much I will save with the offer, I...

Another take on photography

Here’s an interesting example of innovative thought: www.scannerphotography.com (click on one of the Mirror# links) Combination of existing concepts = new concept with interesting unexpected bonuses; a new photography...

Comtemplating the simplicity of Google

My thoughts on reading The Beauty of Simplicity on FastCompany. Why do so many businesses just get it so wrong? The business itself lacks a cause, the reason for being. And therefore lacks focus. If a business does not know what it is truly about, it will act in an...
Choosing fonts for effective communications

Choosing fonts for effective communications

Fonts communicate beyond the message Fonts (or typefaces) are the not-quite-consciously-visible elements that carry the bulk of the content of our communications. We don’t give them much thought beyond the often cursory “which one looks nice to me”...
Design effective signs and posters

Design effective signs and posters

Various posters on Flickr Signs and posters are short and sweet A sign or a poster has a very specific function – to clearly communicate a (usually limited) set of information in a way that both attracts attention and can be read in a fairly short period of time. A...
Using colour in business communications

Using colour in business communications

Colour in business communications The use of colour in business communications – on logos, signage, printed documents and websites – fulfils three broad roles: Enable effective communications; including meeting any regulatory compliance requirements. Implement and...

Logo design pitfalls

Many logos, even those produced by professional designers, are let down by their poor design considerations and mechanical reproducibility. Is your logo legible? Print it out on an A4 sheet of paper. Tape it to a wall. Stand on the other side of the room. Can you read...

Your future competition

If you are in Sydney, go look at the Art Express 2005 exhibition in the Art Gallery of NSW. If and when these talent turn their creative thinking to business, you’d better watch out! Your “optimised processes”, “entrenched position”,...
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