eicolab: design thinking for business innovation

Design

Bad signage - illegible font

Here’s another bad sign. Can you make out the prices?

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Granted it is home made by the looks of it. But given the attention paid to the montage of products, and the careful use of strokes and colours, some though and effort has gone into this.

So why oh why is the most important information set in such an illegible font?

Just because you can do something …

Bad signage - hide crucial info

When you sign the front of a building, the key bit of information users would want is the number. This is especially true on a long main street such as Elizabeth Street in Sydney.

Despite it being executed on a flat surface, designing effective signage requires an appreciation of 3D space. It is more than graphic design.

This sequence of photos shows the unfortunate results of what happens when a …

Another example of abundance and generosity

zhandl.thumbnail.gifTom Murphy gives away his cool and fun fonts freely on his website.

Why? “…because I would be making fonts regardless of whether I was distributing them or not, and because I know that people benefit from the fact that I give them away. I take enough stuff for free and it makes me feel good to know that I …

Sony site - how to make it hard for customers

When I clicked on the Compare Products feature on the Sony site, this window popped up. It only took up a quarter of my screen. There is obviously quite a lot of content.

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OK, I will make the window larger so I can better scan through the table and make the comparison. And … I get the annoying stupid result shown below….

Which graphics file format for logos

Have you got a folder full of electronic files of your logo and other branding material? Are you about to engage a designer and want to know what file formats to get your logo delivered in?

The table below aims to enable you to quickly learn when to use which file format to get the best results. It is distilled from my 15 years experience in design and print …

Great diagrams

Have a look at indexed.

Which would you bank with?

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Which of the above is a serious bank?
Which would you leave your money with?
Can you guess their respective website URLs?

Note the definition of “nab” on dictionary.com.

A little slip of paper can say a lot

My friend Stil posted a rather succinct and amusing breakdown of a local politician’s flyer here. There’s a nice photo of the article in question too.

Weird sign: a lesson on context

Spotted at a supermarket:

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Context affords a huge amount of information - it enables understanding. Without context, the phrase “Glass Juice” is utterly meaningless.

Contrast this with how databases, knowledge management systems (KMS), customer relationship systems (CRM) works with information. In order for these systems to manage information effectively, we are forced to pare down the rich context of knowing a person, a skill, or an …

System builders affect culture

The people who build systems unconsciously or consciously affect the culture we live in. Their unique world view, cultural quirks, and beliefs will inevitably seep into the systems they build. These systems then become ways to export the creators culture to others.

Example: games that fetishises women – think Lara Croft. As with all craftspersons, game developers design and build what they themselves want. And given a lot of …

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