eicolab: design thinking for business innovation

Design

Redesiging a boarding pass

It is amazing what some design thinking can do to a “shitty” piece of work.

From this:

To this:

In one blog post! The designer is asking for submission from others as well. I hope Delta pays this guy and actually implements the significantly improved work! Even if they used the initial black and white version (cheaper to do).

Via …

Design and fun as differentiation

Yes, another airline is doing it. Using fun, personality, design to differentiate themselves from others.


Image from . The inflight safety demo is worth watching too; also from One Large Prawn.

Thanks to Martin for the initial heads up!

As with Virgin, consistency and integrity (to the stated brand values) are key. And some people won’t like it; but those who do will love it!

Blink packaging design – cigarettes?

No, chocolates.

The reassurance of the tangible

Even as we move more and more into a virtual world, where everything is “soft” and infinitely malleable, we increasingly crave the reassurance of the real.

Worried about someone remotely using your webcam to spy on you? There’s always been a software switch to disable a webcam in your OS. But this physical switch/cover is far more reassuring. It provides a real sense of control unmatched by the soft …

More orthogonal goodness

The Puma Chalk Table – a beautiful piece by Aruliden – not a single gratuitous blobby curve in sight.

Spotted via ruskopico’s tweet.

The iPad is boring

Actually no. I am not that excited by the iPad. Not as a thing, a fashion accessory or the fad.

Technically it has little interest – like an iPhone but bigger and no phone. It’s quite thin, and beautifully executed as a piece of industrial design (barring concerns with scratch and fingermark resistance). The virtual keyboard is definite too annoying to be seriously usable for me – not that …

Mash-up wow

Beautiful.

Kill the messenger

Microsoft doesn’t want their new Xbox 360 to show the dreaded red ring of death (when a “catastrophic system error” occurs) any more, so they removed the red LEDs from the ring!

Hey I don’t want the building I am living in to burn down, so let’s remove all the fire alarms. Or maybe change them to a gentle calming prayer bell sound instead.

Ha ha.

http://gizmodo.com/5566600/the-new-xbox-360-wont-red-ring

Incongruous Alessi shop design

alessi-vs-tittot-1

The interior fit-out of the Alessi shop at the ION shopping centre on Orchard Road, Singapore, has always struck me as odd and at-odds with the brand.

The colours are unsophisticated and rather kindergartenish. The display shelves are oddly detailed and feel unconsidered. The lighting is Seven Eleven cancer fluorescent. Maybe my impression of Alessi is completely off key all along?

An expensive glass ornaments shop …

Good taste and insecurity

“Good taste is the most obvious resource of the insecure … Good taste is the anesthetic of the public.” Harley Parker

What is good taste anyway? Is it primarily personal? Or is it by necessity a form of groupthink – so that we can judge relatively the idea of “good”?

One example of mass good taste (group taste?) is the Asian obsession with brand name goods. The brand name …

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