Chinatown, Sydney, Australia. July 2007

Read Meow Mix Academy Puts New Yorkers in Touch With Their Feline Side.

What was your honest uncensored reaction to it?

What a brilliant marketing campaign!
Ho hum, so what?!
The world is soooo f*cked.

I picked c.

This just seem so … wrong. I do have a cat I love - but this just smacked of spoilt, rich, bored, neotenised brats with nothing better to do than just pointlessly consume …

Dr. W. Edwards Deming, the originator of TQM (Total Quality Management), put forth 14 points of organisation behaviour change towards better performance.

Stilgherrian’s post on being real on the web brought to mind Deming’s eighth point: Drive out fear.

Point 8: Fear is a barrier to improvement so drive out fear by encouraging effective two-way communication and other mechanisms that will enable everybody to be …

Here be a great visual example of the importance of context in communications. Thanks for sharing Andrew!

Here’s another bad sign. Can you make out the prices?

Granted it is home made by the looks of it. But given the attention paid to the montage of products, and the careful use of strokes and colours, some though and effort has gone into this.

So why oh why is the most important information set in such an illegible font?

Just because you can do something …

When you sign the front of a building, the key bit of information users would want is the number. This is especially true on a long main street such as Elizabeth Street in Sydney.

Despite it being executed on a flat surface, designing effective signage requires an appreciation of 3D space. It is more than graphic design.

This sequence of photos shows the unfortunate results of what happens when a …