Posts in category: Communications

“What an ugly baby”

“What an ugly baby”

Would you ever tell someone their baby’s ugly? No? Then why would you tell a client their business or project is ugly, broken, etc?! Yes some projects start on the wrong track, address the wrong issues, become blind-sighted and lose their way. Yes some babies are not...
Sparse info; more weight?

Sparse info; more weight?

Hypothesis: the less information we have about a place for example, the more weight we may tend to give it that information. In other words, do we tend to place more value on sparse information? When I was leaving Berlin for Vienna recently, a “helpful” and friendly...
Foot traffic lines

Foot traffic lines

Is not often we think about or consciously notice lines used to direct foot traffic in public spaces. Here are three examples from my recent travels. This triangle was painted at a T intersection of the exit ramps in London Pimlico tube station. I think it is intended...
Design museum design fail!

Design museum design fail!

There are three examples of a functional design fail that really should never happen outside of a design school.  These were spotted in an Oslo design museum of all places! Dark cyan on black with a thin typeface. Light silver on translucent white. (Maybe it was...
Communicating the basics

Communicating the basics

Sometimes designers shoot ourselves in the foot when it comes to communicating. We become so focused and caught up in the work we forget to tell the end user critical information such as the all-important where and when of an event. This site — 100serie.no...
Just say “fast”

Just say “fast”

Another sign that had too many words. So I fixed it (virtually!) The main copy can be further simplified to: Hold small children. Face forward. Stand away from sides. Hold handrail. No bicycles, prams, pushchairs,...
Creating “foreign” to test UX

Creating “foreign” to test UX

When was the last time you travelled through a country where you didn’t know the local language? Not having any hooks into an unfamiliar culture (to which language is a powerful inroad) can be a wonderful opportunity to test a user experience from a true...
Children need less food

Children need less food

Is the world losing our collective common sense? Many of us have heard, and chuckled at, the truism that common sense is really not that common right? I’m certainly noticing public education campaigns to teach the obvious. Like this poster telling people to feed...
Process: roast beef

Process: roast beef

This is a process chart I just sketched out to work out the timing for roast beef. Guest what’s for dinner...
Infographic fail

Infographic fail

I was excited by the title of this AdWeek post Infographic: See Which Devices Your Target Audience Is Using but was most dismayed to find that I cannot actually read the infographic! The commenters seem to agree. An infographic is supposed to make information clear....
Pay attention to build connections

Pay attention to build connections

Thoughts after reading Is Facebook Making Us Lonely: If we were to describe Facebook to someone in the eighties, they would be forgiven for thinking that it’s mere existence will bring about a revolution in human connectedness, and forever banish loneliness in a...
Dell Venue 8 Pro opportunity missed

Dell Venue 8 Pro opportunity missed

Image via Dell. After several months of struggling through growing disappointments with a brand new Dell Venue 8 Pro tablet, I finally returned it (with some relief) after it yet again refused to wake/start up. Good bloody riddance. The purchase started promising...
Apple emojis missing the point

Apple emojis missing the point

Image via Gizmodo.com Apple’s new racially diverse emoji choices may be well intentioned but they completely missed the point of emojis. Emojis are those little icons we use in text-based messaging to convey emotions such as the smiley face :), sad face :(, or...
UX designer or programmer?

UX designer or programmer?

I recently came upon the following two rather odd job postings online. They start off saying they are looking for UX (User eXperience) designers, but the roles and responsibilities seem to indicate they are actually looking for programmers. Now we know that a lot of...
What I do Wordle 2014

What I do Wordle 2014

I have just updated my website, LinkedIn profile and other marketing material. Here’s a Wordle cloud of the latest iteration of what I do. What do you think? Wordle can be a useful way to check whether a piece of writing hits the appropriate keywords/themes. And...
Assumed levels of knowledge (when providing instructions)

Assumed levels of knowledge (when providing instructions)

There are discrete bits of knowledge all over the internet. The more granular and specialised the knowledge however, the more background we need to make use of it. The way domain experts provide instructions can really help bridge the first-leap gap. In starts with...
Content marketing lessons

Content marketing lessons

Check out Steve Rayson’s 10 Content Marketing Lessons From Social Media Examiner. The key thing that resonated with me was RESPECT. Write for people; not search engines! Image via Shutterstock. Respect Your Audience In an interview back in 2011 Mike Stelzner was...

Coca Cola “Happy Cycle”

I can’t decide if this new online Coke ad is a covert attempt to go viral, or if it is a genuine irony fail. In an obese nation like the US that already consumes way too much calories and sugar, running an ad that shows passersby riding a bike to expend 140...
Listening to transform crises and conflict

Listening to transform crises and conflict

I was once asked to meet with a “difficult” bank executive on behalf of a client. The rising frustration between the parties was holding up the project. The meeting started off as described by my colleagues. Anger, frustration, defensiveness; expressed as strong...
Hidden true value

Hidden true value

The value we can offer our clients can be divided into two parts. The part above the ground is the visible part – this is our marketing – what we tell the world we do. This part is tailored to the context of our target audience. It is also our...
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