Posts in category: Business Practice

Train of thoughts (attention CityRail)

Our beleaguered City Rail is mired in negativity, what with constant delays, trackworks, old trains and other problems. So what do commuters actually experience when waiting on a platform for a late train? A constant barrage of recorded apologies! Who in their right...

“Computer says … No.”

Those of us who watch “Little Britain” would no doubt be familiar with the bank clerk sketch. She would listen to the customer, then offer a seemingly-perfect product to the customer. The customer would be delighted, and keen to sign-up. The bank clerk...
Using colour in business communications

Using colour in business communications

Colour in business communications The use of colour in business communications – on logos, signage, printed documents and websites – fulfils three broad roles: Enable effective communications; including meeting any regulatory compliance requirements. Implement and...

Writing effective emails

Here are four tips on using email effectively. Use a meaningful and descriptive subject line. This helps recipients manage their inbox and prioritise their actions. For emails sent directly to a collaboration system or a blog, a good subject line is critical....
Branding ABC

Branding ABC

Three pillars of branding A brand is a convenient handle that encapsulates both the tangible and intangible qualities of a business, a project, a product or a person. Your brand is made up of your Actions, your Beliefs, and your Communications. The first two elements...

Three challenges of evaluating technology

1. Cutting through the marketing hype Marketing saturates everything. To arrive at the true practical value of a piece of new technology to the business, we need to filter out the spin from the truth. The approach to purchasing technology and web services still has an...

Learn respect or DIE!

In yet another excellent post on his blog, Tom Kay asks “Are you just a resource?” Learning to treat people as people, instead of a functional a-emotional cog, is probably the biggest and most critical paradigm shift businesses in the industrialised world...

Changing rooms

The marketing department has the cool furniture, the bright colours on the walls. We are creative. Anything is possible. We think outside the square. We are pretty cool. Operations and finance has the dull gray walls and the monochrome functional furniture. We are in...

A slapping for AFR BOSS

Re a recent cover story in AFR BOSS magazine: 2005 Top entrepreneurs. This article again blindly promulgates the STUPID how-much-money-are-you-making approach to measuring the success of a business. This is once again presented as THE indicator of having “made...

Getting paid by your weight

In far too many instances, getting paid by the number of years one has spent within the ranks of an organisation is as logical, and as sensible, as getting paid by one’s weight. I’m having another doughnut…

Middle management disconnect

The big boss gets it. The employees get it. But nobody is going nowhere because middle management does not get it. The big boss and the employees can’t get to each other. Middle management moguls are busy building their empires. Talented employees are being...

Innovation is subversive

From a recent conversation with a friend who had just spent some time working overseas in a certain South East Asian country: The government is on a full-throttle drive to foster innovation. They are inviting innovation experts from all over the world to come speak to...

Good night with Goodcompany

Had a good night last night at Goodcompany’s “Australian Wish Exchange 2005”. It was great to meet the enthusiastic young entrepreneurs who are there to offer their time, and the passionate representatives of the many valuable non-profit community...

Best practice = same practice

Here’s our visual interpretation of a great point raised by Gary Hamel in his book “Leading the Revolution”. In any given industry, there is a limited set of “best practices”. Consultants move from business to business helping each one...

Copycatting not winning eyeballs

A recent Sydney Morning Herald article talked about how “viewers are turning off copycat television programs”. You know, all those look-alike, sound-alike programs. Driven not by creativity, but by the numbers game, as everyone scrambles to cash in quick...

Your future competition

If you are in Sydney, go look at the Art Express 2005 exhibition in the Art Gallery of NSW. If and when these talent turn their creative thinking to business, you’d better watch out! Your “optimised processes”, “entrenched position”,...

Just like dating

Building genuine connections with customers is just like trying to impress a date. You’ve got to BE yourself! If your business says one thing and does another, is it any surprise customers take a cynical attitude to your messages?

Directorial distractions

One of the most time consuming activities of directors and managers is administrivia – all the paperwork, record keeping, compliance monitoring, and so on. Now we all know that these are merely the necessary means, and not the ultimate goal of any business. But…...
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