Walking off a packed train into this gushing forest of brown liquid is not good! Snapped at Sydney Central station. The same imagery is also available for your enjoyment at other quality locations city-wide.

Is this the first time a Coke ad showed the actual product? As opposed to showing desirable and “valid” people in the throes of enjoying life, with the product…

How can a credit union stand out authentically? From the banks, from other credit unions, and from the generic credit union brand?

Book now if you work in the financial services sector and care about branding and differentiation. More info on the workshop brochure. Presented with Swivel: Turn It Around

The Origin of Brands: Discover the natural laws of product innovation and business survival. By Al and Laura Ries. ISBN 0-06-057014-8.

Categories, not product features, are what matters. Categories will always diverge. Create and own your category to win. Al and Laura draw an interesting parallel between brands and Darwin’s evolution of species. Definitely one to add to your library and refer to often.