Here’s a great collection of various aircraft livery designs, appropriately categorised as Airplane porn.

I came across this great site by Signature Strategies with succinct information and pointers on how to write positioning, vision and mission statements for your business.

Well worth a look, especially if you are a small business.

I love these ads. Really clever (not not too clever). And very much appealing to the cerebral and not the visual (unlike most ads).

Well done to the Financial Review.

This is a real shop in Singapore.

Singapore is purportedly an English-speaking country.

Hence this must be a deliberate piss-take.

I can’t wait to discover their number two branch, named “doo doo” of course.

ROTFL

Does anyone know how much power the big backlit apple logo on MacBooks chew up?

Is it the tech equivalent of wearing a t-shirt with Armani Exchange or some other brand name printed big cross it?

What is the psychology behind this desire to overtly broadcast your association with a brand name?

(I for one will never buy something with a big logo on it. I only wear t-shirts with logos …

In her article Leading Interactive Brands, Betty Southgate illustrates several great examples of how a brand can interact with its customers beyond selling to them or marketing to them. In particular, the transformation of a commodity product that is fizzy drinks into something emotive and personal.

Well worth a read.

(Hi Betty!)

Here’s an example of how good signage ought to be done.

The designer has considered the contexts of use: people who are driving past or looking for the bank from a distance (the logo appears on the edge of the awning for maximum distance visibility), and those on foot (the logo appears closer to normal human height under the awning).

The designer also …

Agonising over a tagline for your business? Have a look at these professional results.

And I do recommend following the link to 37signals.

Thanks to Stil.

The advertising agency who came up with this logo for the Office of Government Commerce in the UK clearly did not try and see things from different angles:

Read the full article in The Telegraph.

Thanks to Greg for spotting this.

I spotted these McDonald’s custom-packaged Nudies when flying out of Sydney almost a month ago. While this is hardly an unusual practice, I was surprised at the low quality of the McDonald’s Nudie packaging.

The colours look wrong, the deep-etching is bad, and the printing is low resolution.

I wonder how this affects the perception of the Nudie brand? The quality is …