• RECENT
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• . . Category . . Announcement  (39) Authenticity  (159) Branding  (97) Business Practice  (357) Careers  (19) Communications  (169) Community  (63) Consumerism  (64) Craftsmanship  (41) Design  (288) Differentiation  (157) Diversity  (7) Education/Training  (35) Ethics  (134) Events  (7) Features  (122) Friday Fotos  (171) Funny  (101) Green/Environment  (47) Human Nature  (317) Innovation  (254) Leadership  (86) Life Design  (22) Management  (91) Marketing  (139) Personal Growth  (221) Quality  (15) Reading  (57) Relationships  (64) Sabbatical  (1) Service  (38) Social Responsibility  (41) Society  (202) Spam  (26) Technology  (156) Tools and Tips  (63) Transparency  (13) Travel  (24) Uncategorized  (1) Usability  (27) User Engagement  (10) Vision  (172) Whimsy  (5) Work/Life  (47) Workshops  (4) Writing  (9)

Branding

Don’t be the tool

A means to an end

What colours say
about your business

Three design approaches

Your tagline,
meet unintended context

Authenticity:
Victoria’s most complained-about
frock shop

The fox and
his credit cards

Crap… what?

Creepy shopping bag

Brands in education

Does business
poison passion?

Gender-based pricing and the illusion of choice

Air Asia X logo
misses the spot

Questioning
brand fanaticism

Did I start a trend?

Asking for a cynical response

Small things
make a difference

Decision making and change

Brand essence
or brand caricature?

What the f**k is
my social media strategy?

Be nice, be memorable

Design and fun
as differentiation

Unboringfying brands (doing social media)

I hate dislike Apple
but still I talk about them

When the brand is worth more than everything else