Posts in category: Authenticity

Unboringfying brands (doing social media)

Most businesses and brands are boring. Doing social media is really an attempt at unboringfication. Most businesses have spent most of their time not developing a rich, deep, authentic and approachable personality. Let alone one that behaves congruently with clearly...

Don’t be cool

“Don’t be cool. Cool is conservative fear dressed in black. Free yourself from limits of this sort.” Bruce Mau. Many of us as individuals spend so much time trying to be who we are not. Likewise, many (if not most) businesses spend great effort and resources on being...

I hate dislike Apple but still I talk about them

It is interesting how Apple’s brand has become synonymous with the personality of Steve Jobs. Like it or hate it, this makes Apple as a brand very rich and real. It is also interesting how it is often in times of difficulty that the true beliefs and values of a...

What we pay for shows what we value

(At least when it comes to commercial goods and services. A lot of the really good stuff about is still free!) It seems obvious doesn’t it? Clients agonise over cents. They will choose a sweatshop manufacturer over one that employs people with Downs Syndrome. And yet...

When the brand is worth more than everything else

Below is a particularly interesting comment on this article on Steve Job’s “every phone is just as bad” attack on competing phone manufacturers over the iPhone 4 antenna issue: Posted Monday 19th July 2010 19:12 GMT … When you’re paying...

Facebook and radical transparency

Facebook and Radical Transparency – A Rant Via Andrew Boyd on Facebook. Given my recent annoyance with Facebook forcing me to share it or lose it, I am not surprised. This definitely goes against what CEO Mark Zuckerberg said in a recent Time magazine article...

Tools to access our personal truths

In increasing order of effectiveness: Our words – the stories we tell the world about who we are. Our thoughts – the rational discussions we have with our selves. The rationalisations we have for our actions. Our feelings – our emotions, internal dialogue and our...
Boo to perception management

Boo to perception management

“Why change the world when all you need to change people’s perception?” — Claudia Bing, a PR magnate character in Absolutely Fabulous. The older I get, the less concerned I am about trying to “manage” other people’s perception. These days I am more...

Passion and attraction

Beware the people your passion attracts! When I first read what Hugh MacLeod wrote in his book Ignore Everybody and 39 Other Keys to Creativity, it struck a deep deep chord: “…as soon as they get a foothold inside the inner circle, you soon realise they never really...

Marketing still fail

Marketing managers have now more or less learnt the topical key words – emotional engagement, authenticity, engaging in conversations… But the doing of marketing is still essentially flawed – because marketing is still treated as a standalone function at the end of a...

Shoulds vs wants in business

Just like we are personally subjected to the tugs of what I should do vs what I want to do, businesses are similar affected – what the world, “common wisdom”, “experts”, trends, and the media tell them they should do, versus what their leaders and people truly want to...

Empowering creativity

Nurturing creativity is a form of individual empowerment. It requires first and foremost the removal of fear. And fear-based controls and limits on curiosity, expression and thinking. Individually – the fear of being wrong, loosing face, not fitting in. not belonging,...
US = fast food

US = fast food

So this fast food bonanza at the Shanghai World Expo is the American contribution to a better life writ large(!) writ global? Is this rather telling of the power and profit-myopia of conventional business practice? Despite the mandate not being to make money (at least...

Duck necks are duck necks

Coriander notwithstanding, these are still duck necks. Those who like these will like ‘em regardless of the garnishing. Those who don’t won’t. Authenticity is about not trying to hide who you truly are. Your business will only ever appeal to some people. Shocking...

Another meaningless marketing line

Sony Xperia – Inspired by Humanity. WTF does this mean? What sort of UVP (Unique Value Proposition) is that? Humanity’s track record is patchy at best. We are equally capable of great beauty and astounding insights, as we are of brutality and stupidity. And we can...
Rework

Rework

Rework by Jason Fried and David Heinemeier Hansson, the founders of 37signals, is a must read for anyone running a business or looking to start one. Especially if you don’t identify as an entrepreneur, or don’t like many of the unquestioned beliefs about conventional...
The people who give selling a bad name

The people who give selling a bad name

I was looking around meetup.com one day and came across this page for the Singapore Entrepreneurs Network. The group sounded interesting enough. But what really caught my eye was how one-third of the write-up was dedicated to shooing away multi-level marketers; aka...

A fashion industry “revolution”

“A German magazine has taken the ‘brave’ decision to use real women as models. … a ‘revolution’ going on in fashion. A ‘new era’ has dawned …” This is so laughable and when compared to the other design sectors – it really shows how out of touch with reality many...
Inappropriate cultural borrowings

Inappropriate cultural borrowings

This example of marketers and advertisers misappropriating a foreign culture for shallow ends greeted me when I was collecting my luggage at Copenhagen airport recently. I find this rather distasteful: alcohol abuse is a significant social problem within the...
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