Posts in category: Authenticity

Train of thoughts (attention CityRail)

Our beleaguered City Rail is mired in negativity, what with constant delays, trackworks, old trains and other problems. So what do commuters actually experience when waiting on a platform for a late train? A constant barrage of recorded apologies! Who in their right...

What will be in demand

This photo is of a posting on a pin-up wall in the Danish Design Centre where visitors are invited to indicate what they think will be in short supply in the...

The emotional context

Having travelled through several international airports recently, it is interesting to note the plethora of America Express booths set up in the departure areas. Airports are high traffic places with a captive audience and loads of eyeballs – ideal from a PR...
Branding ABC

Branding ABC

Three pillars of branding A brand is a convenient handle that encapsulates both the tangible and intangible qualities of a business, a project, a product or a person. Your brand is made up of your Actions, your Beliefs, and your Communications. The first two elements...

Learn respect or DIE!

In yet another excellent post on his blog, Tom Kay asks “Are you just a resource?” Learning to treat people as people, instead of a functional a-emotional cog, is probably the biggest and most critical paradigm shift businesses in the industrialised world...

Pull your head out

The article Retail squeeze – the middle is history in the Sydney Morning Herald raises some interesting thoughts. It highlights the sad result of companies like Collins Booksellers that are dying because they can no longer compete on price due to (a) heavy...

The 10-second trust test

Here’s a quick way to work out if you can trust the company you are about to do business with. Ask yourself this question: Can I leave an elderly relative of mine (that I am fond of!) with this person and walk away for a few hours without any concerns...

Saying “our objective is to make money” is contrary…

… to the Law of Causality by Jennifer Rice “…making money is an effect of a primary cause, ie. selling something that people want.” “Too many companies … are focused on the effect, not the cause. Their objectives are to be...

Reputation replaces image

“Reputation replaces image as the way to build a company, product, or brand position. This is partly because you can’t establish an empty, slogan-based brand through mass marketing when there’s no mass media [because narrowcasting, one-to-one media...

Copycatting not winning eyeballs

A recent Sydney Morning Herald article talked about how “viewers are turning off copycat television programs”. You know, all those look-alike, sound-alike programs. Driven not by creativity, but by the numbers game, as everyone scrambles to cash in quick...

How big are you?

Find out at www.myfootprint.org. In this case, bigger is NOT better. But seriously, this is a great use of technology to bring the sustainability message straight home to each and every one of us. PERSONALLY. No more hiding behind faceless statistics. Are you aware of...
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