Posts in category: Authenticity

Sh*tty marketing lies and radical transparency

Ah, nothing like good old poo humour to laugh out the week, and the financial year! AngryAussie’s post: alli: Miracle diet pill with teeny-tiny side effect is a very funny read and obviously struck a cord with many – 322 comments to date! It is a great...

Differentiation from integration

Many of (most of? ALL of?) us maintain multiple facades. We are one person at work, a different person when with our friends, parents, partners; and yet another person when on the Internet. And it even varies depending on where on the Internet! Imagine if we could...

Need and want

Businesses often don’t need what they think they want… We want a cool website with all the latest gizmos and a splashscreen to entertain our customers. What you need is a website that helps your customers get to the useful and helpful information effectively. We want...

Our beliefs and expectations of others

There are those who believe and expect the best out of others. And there are those who believe and expect the worst. Which are you (most of the time)? Our beliefs about others determine how we treat others, and how we expect to be treated. We can approach the world...

The Cluetrain Manifesto

The Cluetrain Manifesto: The end of business as usual. By Rick Levine, Christopher Locke, Doc Searls and David Weinberger. ISBN 1-876719-23-0. “Markets are conversations!” declares this book. If you are at all curious about where business is going, this...

Real voices hard to silence

The IOC is worried that they many not be able to “manage” what athletes say about the Games through their personal blogs. They are concerned that blogs “could lead to scurrilous rumours being broadcast on the Internet”. Welcome to the real...

Advantages of a value net

Some initial thoughts on how a value net can be better than a traditional organisation in today’s world. Agile – because there is no committee or management tiers, decisions and actions are much faster. Accountable – each individual takes responsibility for their...

Changing ‘them’ is easier

Our brains are very good at supporting and bolstering our ingrained beliefs and perceptions of the world. Left to its own devices, it dutifully filters all the incoming information and stimuli to present only what supports our current worldview. For example – I may be...

External perceptions, marketing and integrity

We use marketing and PR to influence how people perceive us. We create profiles and elevator speeches. Knowing how people perceive you is always interesting. That’s why we seek out feedback on our marketing material. It is useful to know how you come across to people;...

Brand Branching Workshop

How can a credit union stand out authentically? From the banks, from other credit unions, and from the generic credit union brand? Book now if you work in the financial services sector and care about branding and differentiation. More info on the workshop brochure....
Cubicle Commando

Cubicle Commando

Cubicle Commando: Intrapreneurs, Innovation and Corporate Realities. By Lisa Messenger and Zern Liew. ISBN 0-9775519-0-3. It may come across as a strange thing to do, but I am reading a book I had an intimate hand in writing. It is quite amazing how the disciplined...

It’s all perception

Despite the best efforts in drafting clear agreements and laws, an individual’s actions are ultimately governed by their perception of a situation, their prejudices, values and ethics. People will believe what they will, and they will rationalise their actions any way...

What does your business smell like?

What is the olfactory impact of your business on your customers? I avoid candle and soap shops because I find them cloying and oppressive. I personally don’t have a shop – but I do try and wash at least once a day. Does the content of your website or...

Agreeing with Hugh Mackay

I was at Sunnyfield‘s brand launch event where social commentator and noted author Hugh Mackay spoke yesterday. It was great to hear Hugh talk about the intention behind corporate giving. To paraphrase (badly): if a company gives, it has to do so because it is...

Packaging integrity

Integrity and respect for customers – every business would like to think they live and breath this truth. A walk through my supermarket clearly indicates otherwise: “Lite” olive oil is still 100% fat. The reasonable serving size for fish fingers is...

Still not getting it

I just had another spam phone call from a certain large telco. Apparently I have magically qualified for another of their specials. From a customer conversion point of view, these were the challenges presented to me: To determine how much I will save with the offer, I...

Avoidance and lies

Read this Sydney Morning Herald article on Revolt of the desk slaves (thanks Lars!). Struck me the challenges at hand are: (a) AVOIDANCE Conventional “management” problem solving seem to proffer simplistic, short-term, patsy and idiotic fixes. Specialising...

Comparing apples to apples

Have you noticed how ALL of the major Australian supermarket chain brands have a tagline or current advertising campaign that focus on “low prices”? They check their prices against their competitors. They have been the cheapest for the last however many...
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