Constructive versions of lying techniques

Here are the eight How to lie in a post-truth world techniques reframed as constructive actions. 1. Tap into an existing narrative. Building your audience’s existing knowledge and…

How to lie in a post-truth world

In this age of post-truth politics and alternate facts, lying had never been more in the public eye. We see it in politics and in marketing; in the…

Why ego-driven businesses fail

When the owner’s ego is the primary driver for a business, it can fail because the ego’s need for attention gets in the way. The dominance of the…

Talent-Belief gap

Self-efficacy is the belief that we are able to respond effectively or successfully to a given situation. The Talent-Belief gap describes how well our self-belief (efficacy) tallies with…

Over-marketing?

In the age of Brand You, is it possible to be too well marketed? At some point in the pursuit of marketing perfection, we risk crossing the line…

Marketing masks mediocrity

Marketing can mask mediocrity. And indeed, a lot of marketing is being used to pass off mediocre products and services as more than they are. And in the…

Indicating and (maybe) not turning

If you drive, you would be familiar with the practice of waiting for a driver indicating to change lanes or turn to actually execute the move. We wait…

Social media is not advertising

Buying/selling/using social media engagement is not the same as buying/selling/using advertising. Here are seven ways the two are different: Social media takes a longer period of time to…

“What an ugly baby”

Would you ever tell someone their baby’s ugly? No? Then why would you tell a client their business or project is ugly, broken, etc?! Yes some projects start…

What drives a closed mind?

What would compel someone to be so rigid, inflexible and exclusive with their thinking that they end up disrupting discussions and alienating themselves from groups? I noticed these…

Movie soundtrack censorship fail

[Warning: this post contains uncensored naughty words.] I really don’t get why some cultures still censor “bad” words from movies. It can’t be about the children surely –…

The Divine One

In the business media, we love to celebrate the Divine One – like Steve Jobs. Undoubtedly, Apple would not be where it is today without Steve Jobs. But…

leftovers

Purposing

I have always be somewhat uncomfortable with the notion of “repurposing”. It’s like leftovers. Nothing wrong with it. But not quite the sort of thing to serve dinner…

Coca Cola “Happy Cycle”

I can’t decide if this new online Coke ad is a covert attempt to go viral, or if it is a genuine irony fail. In an obese nation…

Listening to transform crises and conflict

I was once asked to meet with a “difficult” bank executive on behalf of a client. The rising frustration between the parties was holding up the project. The…

mcdonalds-answer

McDonalds: our food, your questions

McDonalds is running a “we’ll answer your questions” campaign in Australia at the moment. Some of the questions and answers are interesting, from a human interaction/social media perspective….

Whole-self, not wholesale

One of the greatest gift of working for myself is that I can create client relationships where I am able to bring my whole self to work. Bringing…

CEOs out of touch with reality?

We have all heard tales of, and sometimes directly experienced, the rarefied world at the top of glass towers. Just how in-touch are the leaders who work in…

Pain and invoicing for work

We are not very good at remembering pain. When experiencing immediate pain, we would do anything, pay any amount, and do anything to be rid of it. This…

Selling short? Or practising abundance?

If we give away something we have worked hard on for free, are we selling ourselves short? Or is there more to it? Designer Adam Whitcroft gives away…

Fear-based workplace

This Businessweek article – Ten Signs of a Fear-Based Workplace was written near the start of the global financial crisis. The points are nonetheless still very relevant today….

The voices within

The internal conversations we have with ourselves have a significant bearing on our well-being and our responses to external stimuli. Awareness of these conversations is an important step…

Whole-heartedly; or go home

Someone once said to me once (with a fair amount of contempt): Why do you bother to try and bring your whole self to work? Why do you…

Making an impact authentically

Making a significant impact on the world must necessarily involve others. Not to mention the critical importance of intention alignment for any sustainable and effective working relationship. I…

 

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