“The first pancake is always lumpy.”

Isn’t this is just the best quote about embracing mistakes as part of the journey towards success?!! The man who said this is Genia Landa. A big THANK…

Train of thoughts (attention CityRail)

Our beleaguered City Rail is mired in negativity, what with constant delays, trackworks, old trains and other problems. So what do commuters actually experience when waiting on a…

Spilt milk

I was in a cafe recently (yet another meeting in the sun with good coffee) and a woman next to us spilt her just-bought large cup of drink….

“Computer says … No.”

Those of us who watch “Little Britain” would no doubt be familiar with the bank clerk sketch. She would listen to the customer, then offer a seemingly-perfect product…

Good, fast and cheap

An oldie but a goodie: For any given endeavor, you can only achieve 2 out of the following 3 outcomes.

What will be in demand

This photo is of a posting on a pin-up wall in the Danish Design Centre where visitors are invited to indicate what they think will be in short…

No ads ‘cos we care!

On a wall in the Danish Design Centre in Copenhagen: “Did you know that the Danish airport in Aalborg constructed a new and completely ad-free airport terminal in…

The emotional context

Having travelled through several international airports recently, it is interesting to note the plethora of America Express booths set up in the departure areas. Airports are high traffic…

Choosing fonts for effective communications

Fonts communicate beyond the message Fonts (or typefaces) are the not-quite-consciously-visible elements that carry the bulk of the content of our communications. We don’t give them much thought…

Design effective signs and posters

Various posters on Flickr Signs and posters are short and sweet A sign or a poster has a very specific function – to clearly communicate a (usually limited)…

Using colour in business communications

Colour in business communications The use of colour in business communications – on logos, signage, printed documents and websites – fulfils three broad roles: Enable effective communications; including…

Writing effective emails

Here are four tips on using email effectively. Use a meaningful and descriptive subject line. This helps recipients manage their inbox and prioritise their actions. For emails sent…

Branding ABC

Three pillars of branding A brand is a convenient handle that encapsulates both the tangible and intangible qualities of a business, a project, a product or a person….

Logo design pitfalls

Many logos, even those produced by professional designers, are let down by their poor design considerations and mechanical reproducibility. Is your logo legible? Print it out on an…

Five branding boo-boos

Here are the top five branding mistakes businesses make: Making empty promises: What does your brand promise your customers? Are all your actions aligned to meet those promises…

Three challenges of evaluating technology

1. Cutting through the marketing hype Marketing saturates everything. To arrive at the true practical value of a piece of new technology to the business, we need to…

Common innovation myths

It must involve expensive and technical R&D, so as to invent something new. It is about repackaging the same product or service in superficially different ways; such as…

Learn respect or DIE!

In yet another excellent post on his blog, Tom Kay asks “Are you just a resource?” Learning to treat people as people, instead of a functional a-emotional cog,…

Advertising is not the easy way out

See Tom’s great post: Style Over Substance. Businesses often see advertising as the easy way out. They effectively stop thinking, and instead outsource this weird thing called “creativity”…

Pull your head out

The article Retail squeeze – the middle is history in the Sydney Morning Herald raises some interesting thoughts. It highlights the sad result of companies like Collins Booksellers…

The 10-second trust test

Here’s a quick way to work out if you can trust the company you are about to do business with. Ask yourself this question: Can I leave an…

Saying “our objective is to make money” is contrary…

… to the Law of Causality by Jennifer Rice “…making money is an effect of a primary cause, ie. selling something that people want.” “Too many companies ……

Optimism – alive and well!

A fine question posed in a FastCompany article by Shoshana Zuboff: “We all want a new business model, one based on trust and relationships. We’re hungry for it….

Changing rooms

The marketing department has the cool furniture, the bright colours on the walls. We are creative. Anything is possible. We think outside the square. We are pretty cool….

 

Copyright © 2005-2017 Eicolab. All rights reserved. Copyright, Privacy, and Terms of Engagement.