Pull your head out

The article Retail squeeze – the middle is history in the Sydney Morning Herald raises some interesting thoughts. It highlights the sad result of companies like Collins Booksellers…

The 10-second trust test

Here’s a quick way to work out if you can trust the company you are about to do business with. Ask yourself this question: Can I leave an…

Saying “our objective is to make money” is contrary…

… to the Law of Causality by Jennifer Rice “…making money is an effect of a primary cause, ie. selling something that people want.” “Too many companies ……

Optimism – alive and well!

A fine question posed in a FastCompany article by Shoshana Zuboff: “We all want a new business model, one based on trust and relationships. We’re hungry for it….

Changing rooms

The marketing department has the cool furniture, the bright colours on the walls. We are creative. Anything is possible. We think outside the square. We are pretty cool….

Hello hello?

A few days ago, I got this phone call: [Ring Ring] Zern: Hello, Zern Speaking … Hello… Hello??? Caller: [click] He-Lo. This-Is-An-Im-Portant-Mess-Age. Please-Hold. [whirl] Zern: [Realisation: It’s an…

A slapping for AFR BOSS

Re a recent cover story in AFR BOSS magazine: 2005 Top entrepreneurs. This article again blindly promulgates the STUPID how-much-money-are-you-making approach to measuring the success of a business….

Getting paid by your weight

In far too many instances, getting paid by the number of years one has spent within the ranks of an organisation is as logical, and as sensible, as…

Feel-me advertising

Have you noticed the increasing number of TV ads selling pure “feel” lately? The most recent one is a dog food ad that talks about “a national holiday…

Instant judgements

I saw a documentary recently alleging a certain well-known pharmaceutical company has been testing new drugs on unsuspecting African communities. My reaction was: I will never buy another…

Middle management disconnect

The big boss gets it. The employees get it. But nobody is going nowhere because middle management does not get it. The big boss and the employees can’t…

Innovation is subversive

From a recent conversation with a friend who had just spent some time working overseas in a certain South East Asian country: The government is on a full-throttle…

Good night with Goodcompany

Had a good night last night at Goodcompany’s “Australian Wish Exchange 2005”. It was great to meet the enthusiastic young entrepreneurs who are there to offer their time,…

Reputation replaces image

“Reputation replaces image as the way to build a company, product, or brand position. This is partly because you can’t establish an empty, slogan-based brand through mass marketing…

Best practice = same practice

Here’s our visual interpretation of a great point raised by Gary Hamel in his book “Leading the Revolution”. In any given industry, there is a limited set of…

Out in the cold

If cold-calling leaves YOU cold, how do you think it makes YOUR customers FEEL?

Copycatting not winning eyeballs

A recent Sydney Morning Herald article talked about how “viewers are turning off copycat television programs”. You know, all those look-alike, sound-alike programs. Driven not by creativity, but…

Think big

Think big to most businesses mean: more staff, bigger premises, higher production, more sales, larger market share… BUT Think big can ALSO mean pulling back and seeing the…

Insights from Year 11s

Here are a couple of GREAT quotes that came out of a workshop with high schol students: “You’ll never know if you don’t give it a go.” Amanda…

Your future competition

If you are in Sydney, go look at the Art Express 2005 exhibition in the Art Gallery of NSW. If and when these talent turn their creative thinking…

How big are you?

Find out at www.myfootprint.org. In this case, bigger is NOT better. But seriously, this is a great use of technology to bring the sustainability message straight home to…

Just like dating

Building genuine connections with customers is just like trying to impress a date. You’ve got to BE yourself! If your business says one thing and does another, is…

Directorial distractions

One of the most time consuming activities of directors and managers is administrivia – all the paperwork, record keeping, compliance monitoring, and so on. Now we all know…

Fostering creativity

Richard Florida in a recent article in AFR BOSS magazine (thanks Will!) on Creativity as a key factor in the new way of economic growth, and how to…

 

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