What do you notice?
Signage within an environment can be tricky to manage.
This is a quick snap of a Sydney hotel lobby I was in last week.
From this angle (immediately after existing the lifts), there is only a single sign visible. And it was obviously put up in response to repeated queries.
Top marks for responding to customer needs. And for a decently designed and legible sign. But could we make it a little bit smaller given there is no competition for attention in that space?
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Zern, it’s interesting that you and I stood in the same spot and looked at this scene at the same time — and ended up with totally different responses.
My response is, “My god! This is a 4-star hotel and they’re highlighting bodily functions!” And the toilet is on another floor!
This photograph shows what you see when you arrive on the ground floor after descending in the lift (elevator, for Americans). Those thick white columns clutter the view. I need to know where I go from here, because it’s not obvious. I reckon the signage needs to point out my options: restaurant, reception, car park, fire exit and, yes, the toilets.
And shouldn’t they use the international standard symbol for toilets, not words only in English?
At lunch, I was wandering around for 10 mins to find the toilets. I gave up, headed to the concierge and asked where it was. Even then I didn’t notice the signage until you spotted it. Apparently, the toilets are on the same floor as the main function rooms but not the restaurant which is fair enough.
But GUEST TOILET-what does it mean! Who are they trying to exclude? I wouldn’t be surprised if the hotel was located in The Cross, not North Sydney, especially, you have to walk a bit to the lobby. I wonder not where STAFF TOILETS and EXECUTIVE TOILETS are.
[...] Liew has good and bad examples of effective signage. It is worth having a [...]