eicolab: design thinking for business innovation

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Ideas: to share or not to share?

idea-blueprint-product-phenomenon

Someone in one of my MBA classes (years ago now) once asked me if I freely give away all my ideas and thoughts to each client, suggesting thus that holding back may be more beneficial financially in the long run.

I said yes. Every idea that comes is shared. He was not convinced of the prudence of that action. That question was raised again recently in Singapore. My answer remained the same.

Holding back from sharing ideas openly and freely is not giving my all to the relationship with the client. Holding back is being mean. It removes any opportunity for others to add to the idea, to participate in its blossoming. Holding back diminishes me and the relationship.

There is also a more insidious assumption behind not sharing. It is founded on fear – the fear that the client may steal my idea and make something out of it, thereby causing mew to “lose out” on something. …

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