12 reasons to work with me:
I give a damn. I only work with businesses I believe in.
I take pride in and responsibility for my work.
I commit a percentage of my annual productive hours to pro-bono work for community organisations.
I work to add practical value.
I have thrived on word-of-mouth for the past 10 years in business (1998-2008).
I bring diverse, cross-industry insights to every project.
I listen. I tell it like it is.
I respect your expertise and your perspective.
I don’t pretend to know everything; I don’t have to be right.
I think about what I do; I am self-reflective and open-minded.
I work to contribute to your success, not to pander to my ego.
I am not your mother – I want you to be independent and self-sufficient.
Beautiful businesses = a better world
Business is the most powerful force of change today.
Business is personal. Business directly affects lives (though we like to pretend otherwise).
Business can facilitate personal growth, collaboration towards grand outcomes, the creation of abundance for all, community building, a celebration of life, and a path to self actualisation.
When I contribute to a beautiful business, I am helping another good gal/guy to thrive.
The more beautiful businesses out there, the better our world will be.

Bigger = Better
Greed = Success
Winning = Everything
Reality = Dog Eat Dog
Profits = The Only Goal
Exploitation = Standard Practice
Arsehole = Essential Leadership Trait
“I” and “We”
This site is written from the “I” perspective because much of the time you will be dealing directly with me.
Sometimes, where additional/specialist skills are needed, I partner with programmers, printers, manufacturers and specialist consultants. That is when the “I” becomes truthfully a “we”. And I know some really good people.
Sometimes, I also work as part of a client’s internal team. It all depends on what your project needs.
(If you would rather I pretend to be a “big company”, perhaps we are not ready to work with each other just yet.)
