happy congratulations and merry christmas

What design and copywriting hell is this from? This is the Christmas motif installed in a major department store chain all around Australia. It has the most awkward copywriting I have seen in a long time. The design is unconsidered and insipid.

Every time I read the copy, my brain glitches and skips:

The design is neither festive nor particularly joyous:

make this year bigger than christmas

There may be any number of reasons for this poor outcome.

This may also be another example of treating design as a frivolous thoughtless activity that produces nothing more than pretty throwaway stuff.

If you were the client, would you be happy with this result?