ING-airbridge-ad

I spotted these great ads inside an airbridge in Amsterdam’s Schiphol Airport.

This ING “Everything You Need in Just One Photo” campaign struck me as a great example of designing to suit (and exploit) the context.

People are usually queuing inside an airbridge waiting to board a plane to go somewhere. So why not create fun and useful graphics, packed with information about common destinations, and formatted to be photographed with a phone?!