In 1759 Arthur Guinness signed a 9,000 year lease for the brewery in Dublin.
Now that is commitment to a vision. Can you imagine signing a 5 or 10 year lease for your office today?!!
What conviction must one have to think this far ahead? How confident must Arthur Guinness be in the continual relevance of his product?
How many industries today can count on this level of constancy?
(Photo shows the lease document set into the floor at the entrance of the Guinness Storehouse exhibition.)