Every so often, I hear this wisdom being passed around entrepreneurial circles: Don't build a business around you. You must create a business that is process-driven, not personality driven. You need a clear exit strategy for yourself to make your business truly successful.

Then I look at the amazingly successful personality-based businesses like Dr Phil, Oprah, and Martha Stewart.

There is seldom omly one single way to do something in life. There are a thousand ways to die even.

The bottom line is, this is your life. Do what makes you happy, in the way that makes the most sense to you, and which enables you to be most true to yourself.

And when a situation changes, wheb your dreams and desires change; bend and flow with with the change.

Some people will be wired to set up businesses primarily as machines to make money (and there is nothing wrong with that). Others are wired to do what they do, and a business is more of a tool to help them actualise their life’s work.

Don't let others tell you how to be. consider the input. But don't blindly follow. You are the only one that knows what you need to do.

Image: Personality via Shutterstock.