(Image: Wikimedia Commons)

I was sitting at the lights recently watching a plane coming in to land overhead. There was clearly a steady crosswind as I could see the plane drifting an astonishingly long distance sideways.

From inside the cabin, this sideways motion is going to be way less noticeable, if noticeable at all.

The lesson here? Unless we place ourselves in the user's position, in the pertinent/right use-context, we may not correctly perceive the user's situation.