orange kiwi

The ability for software (and business processes) to understand and work with context is the next big Holy Grail of experience design.

Context in this case is of course, from each individual user's perspective.

A large proportion of our natural communications with other humans is contextual. So much so that context failure is a rich source of humour even before the Internet: CONTEXT FAIL FUNNY on Google (Possibly not safe for work.)

Image: Orange with kiwi via Shutterstock.