I can't decide if this new online Coke ad is a covert attempt to go viral, or if it is a genuine irony fail.

In an obese nation like the US that already consumes way too much calories and sugar, running an ad that shows passersby riding a bike to expend 140 calories so they can earn a can of Coke, which exactly replenishes the lost 140 calories, is innocently unaware of irony at best, and cynically taking us all for fools at worse.

More at the Business Insider.

What do you think?