fashion-changesI snapped this outside a Westfield last month.

Fashion changes. That is the whole point. So what?

We may be tempted to dismiss this as more vacuous advertising noise, assuming we even notice it in the first place. If we think about this just a little bit (which is always dangerous), it really sums up all that is wrong with fashion and consumption today.

Fashion is designed to change. As regularly as possible. That is the whole point. The churn drives profit, and create huge amounts of waste.

At least it is authentic I guess.